Market Research on Airport Retail Business Travelers Market Trends, 2012-2013

“Global Business Travelers’ Airport Retail Trends, 2012-2013″ is a new report by Canadean that analyzes trends in airport retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report not only provides a comprehensive overview of business travelers visits and time spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies average expenditure on food and beverages. This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by business travelers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important business travelers concerns in purchasing at duty-free outlets. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Introduction and Landscape

Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of global business travelers. This report provides the reader with a definitive analysis of trends in airport retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report not only grants access to the opinions and purchasing behaviors of travelers, but also examines their expectations of total expenditure in airport retail outlets and necessary developments for better business travelers footfall. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

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What is the current market landscape and what is changing?
The average expenditure of European travelers per visit to duty-free and duty paid airport retail outlets is US$76 and US$51 respectively.

What are the key drivers behind recent market changes?
‘Utilization of time’, ‘last minute gifts’, and ‘renowned brands at discounted prices’ as the most important motivational factors of purchases at airport retail stores as identified by the business travelers from North America.

What makes this report unique and essential to read?
“Global Business Travelers’ Airport Retail Trends, 2012-2013″ is a new report by Canadean that analyzes trends in airport retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report not only provides a comprehensive overview of business travelers visits and time spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies average expenditure on food and beverages. This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by business travelers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important business travelers concerns in purchasing at duty-free outlets. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Key Features and Benefits

Projects opinions and purchasing behaviors of travelers and examines their expectations of total expenditure in airport retail outlets and necessary developments for better business travelers footfall.

Reveals the average expenditure of global business travelers per visit to duty-free and duty paid airport retail outlets.

Uncover key challenges and opportunities in shopping at duty-free and duty paid outlets and identify the key actions required to overcome the challenges.

Perceive the significance of pre-planned and impulsive buying behaviors at airport retail outlets.

Identify key product categories that occupy the most airport retail space and recognize the most popular products purchased in the last six months at airport retail outlets.

Key Market Issues

Overall, Asia-Pacific business travelers declared that 46% of their purchases at duty-free airport retail stores were pre-planned, while 54% of purchases were impulsive in the last six months.

In total, according to the European business travelers, 56% of their overall purchases made at duty paid airport retail outlets turned out to be ‘impulsive’, whereas the remaining 44% constituted ‘pre-planned’ purchases in 2012.

North American business travelers identified ‘food, beverages and tobacco’, ‘books, news and stationery, ‘perfumes, cosmetics and personal care’ and ‘apparel, accessories and luxury goods’ as the leading product categories that occupy the most airport retail space.

Business travelers from Asia-Pacific purchased ‘tobacco’, ‘alcoholic beverages’, ‘perfumes, cosmetics and personal care’, and ‘jewelry, watches and accessories’ products more from duty-free airport retail shops in the last six months.

In total, 75%, 66%, and 65% of European business travelers identified ‘printed media’, ‘stationery and cards’, and ‘food and non-alcoholic beverages’ respectively as key products purchased from ‘duty paid’ shops.

Key Highlights

According to calculations, the average time spent by a business travelers from North America at duty-free airport retail outlets is ’22 min’, as compared with ’19 minutes’ at duty paid outlets.

Overall, 24% of business travelers from Asia-Pacific spent US$11-US$15 per visit on food and beverages, while 23% spent US$5-US$10.

In total, 8% of business travelers from the European region used the ‘shop and collect’ facility at airport retail stores within the last six months.

‘Art and craft’, ‘food and non-alcoholic beverage’, and ‘stationery and cards’ are the most important within the ‘domestic brand’ category, while ‘consumer electronics’, ‘luggage and leather goods’ and ‘perfumes, cosmetics and personal care’ are significant within the ‘global brands’ category, as identified by the business travelers from North America.

‘Promoting price advantages over city-center retailers’ and ‘adapting offers to passenger profiles’ are key activities that optimize the business of airport retailers, as identified by 83% and 58% of respondents from Asia-Pacific respectively.