Paul Thomen

Friday, 22 March 2013

Asia and Africa Beverage Forecasts March 2013

This bi-annual report from Canadean is designed to show past consumption trends for all commercial beverage categories and forecast trends five years into the future. Product analysis is broken down into 30 categories: packaged water, bulk/HOD water, carbonates, juice, nectars, still drinks, squash/syrups, fruit powders, iced/rtd tea drinks, iced/rtd coffee drinks, sports drink, energy drinks, hot tea, hot coffee, beer, sorghum beer, cider, spirits, wine, fortified wine, sake, rice wine, FABs, dairy drinks (white milk, fermented milk, drinking yogurt, flavoured milk, soymilk, evaporated and condensed milk).

Asia Beverage Forecasts March 2013

Rapid urbanization in Asia, particularly in China, India and Japan, is fuelling demand for beverages. Many consumers are enjoying more disposable income alongside economic growth. This is tempting more and more manufacturers into this region, attracted by its huge potential, where per capita consumption is often still low in global terms.

Manufacturers are reaching out to younger consumers via extensive marketing campaigns, which offer convenient products for ‘on the go’ lifestyles, particularly in soft drinks categories such as energy drinks and still drinks. Improved distribution and lower priced offerings have also impacted the region.


Africa Beverage Forecasts March 2013

Vast continent covers numerous countries with much of the population living in rural, subsistence economy settlements. As living standards rise, consumer palette widens and so does product choice. The rapidly expanding population base provides huge potential for development of commercial beverages.

Product pricing remains a key driving force behind consumer demand as disposable income remains low, although growing, across the region. This can be illustrated in the increased investment in advertising by major brands throughout the region. Also illustrated by growing consumer demand for ‘safe’ drinking water.


The report facilitates valuable data comparisons, enabling the user to monitor the development of commercial beverages over time by category and determine share of throat. It is an essential aid for anyone interested in the beverage industry.

Key Features and Benefits

- Data for 25 individual beverage categories, covering historical trends (1999-2011 actuals, 2012 provisional and 2013-2018 forecast provided in excel).
- Data measures in million litres and litres per capita
- Supporting analysis for the 25 individual beverage categories
- Canadean’s Asia & Africa Beverage Forecasts includes data tables for Nigeria and South Africa plus a regional balancer and for Asia cover China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam , plus a regional balancer.
- Supporting text for Nigeria and 10 markets

Table of Content

Beverage Consumption Data Tables
Data Horizon 1999-2011 Actual, 2012 Provsional, 2013-2018 Forecasts
Measures: Volume (million litres), Population (millions), Litres Per Capita
Geographic Coverage
ASIA: China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Malaysia, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Other Asia
Regional Balancers
For regions where it has not been possible to generate total market volumes by profiling each individual country we have taken a value judgement to arrive at a balancing "Others" figure. This is recorded as a separate entity, specific to the Region to which it belongs
Product Coverage
Main beverage category groups: Soft (standard), Soft (extended), Beer, Spirits (standard), Spirits (extended) and Wines.
Individual beverage categories within each main group are as follows:
Soft (standard): Packaged Water, Carbonates, Juice (100% pure juice), Nectars (products with a 25-99% juice content), Still Drinks (10 litres
Soft (extended): Bulk/HOD Water, Dairy Drinks (White Milk, Flavoured Milk, Soymilk and Cultured Dairy Drinks including Drinking Yogurt and Fermented Milk combined), Hot Coffee, Hot Tea
Beer: Beer, Sorghum Beer and Cider
Spirits (standard): Spirits (excludes Fortified Wine and Flavoured Alcoholic Beverages (FABs))
Spirits (extended): Flavoured Alcoholic Beverages (FABs), Fortified Wine, Rice Wine and Sake
Wines: Wine (Still and Sparkling combined)
Market Commentary
Geographic Coverage
ASIA: China, India, Indonesia, Japan, Kazakhstan, Malaysia, Philippines, Singapore, Thailand, Vietnam
Categories covered where applicable:
Packaged Water
Bulk/HOD Water
Carbonates
Juice
Nectars
Still Drinks
Squash/Syrups
Fruit Powders
Iced/Rtd Tea Drinks
Iced/Rtd Coffee Drinks
Sports Drinks
Energy Drinks
Dairy Drinks
Hot Tea
Hot Coffee
Beer
Global Beverage Forecasts - Methodology

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