Paul Thomen

Monday, 25 March 2013

Japanese Defense Industry Market Competitive Landscape to 2018

Product Synopsis
This report is the result of SDI’s extensive market and company research covering the Japanese defense industry, and provides detailed analysis of both historic and forecast defense industry values including key growth stimulators, analysis of the leading companies in the industry, and key news.

Introduction and Landscape
Why was the report written?
The Future of the Japanese Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2017 offers the reader an insight into the market opportunities and entry strategies adopted by foreign original equipment manufacturers (OEMs) to gain market share in the Japanese defense industry.

What is the current market landscape and what is changing?
The Japanese defense expenditure increased at a CAGR of 3.90% during the review period and valued US$58.6 billion in 2013. The focus of the Japanese government will be the modernization of equipment, procurement, and the training and development of personnel.

What are the key drivers behind recent market changes?
Japanese defense expenditure is mainly driven by threats from North Korea’s long-range ballistic missiles and China’s maritime expansion. Intrusion in coastal areas, organized crime, natural disasters will drive the Japanese Homeland Security expenditure

What makes this report unique and essential to read?
The Future of the Japanese Defense Industry – Market Attractiveness, Competitive Landscape and Forecasts to 2018 provides detailed analysis of the current industry size and growth expectations from 2014 to 2018, including highlights of key growth stimulators. It also benchmarks the industry against key global markets and provides a detailed understanding of emerging opportunities in specific areas.


 Key Features and Benefits
- The report provides detailed analysis of the current industry size and growth expectations from 2014 to 2018, including highlights of key growth stimulators, and also benchmarks the industry against key global markets and provides a detailed understanding of emerging opportunities in specific areas.
- The report includes trend analysis of imports and exports, together with their implications and impact on the Japanese defense industry.
- The report covers five forces analysis to identify various power centers in the industry and how these are expected to develop in the future.
- The report allows readers to identify possible ways to enter the market, together with detailed descriptions of how existing companies have entered the market, including key contracts, alliances, and strategic initiatives.
- The report helps the reader to understand the competitive landscape of the defense industry in Japan. It provides an overview of key defense companies, both domestic and foreign, together with insights such as key alliances, strategic initiatives, and a brief financial analysis.

Key Market Issues
- The ban on exports imposed by the Japanese government severely affected the Japanese defense industry. The ban restricted Japanese companies from the joint production of equipment and technology with other technologically advanced countries. Japan is not able to achieve economies of scale and related benefits, thereby making domestic production cost extremely high. Although, Japan is technologically advanced, developing state-of-the-art defense equipment is expensive, leading the country to buy expensive overseas equipment.]
- The ban imposed by the Japanese government on arms exports made it difficult for defense companies in Japan to maintain profitability. Despite the relaxation of the ban, Japanese defense companies still have limitations in terms of arms exports and are still subject to government approval; most importantly, companies will still be prevented from selling equipment to other countries.

Key Highlights
 - Japanese defense companies are highly advanced and sophisticated in terms of defense equipment manufacturing, yet Japanese defense industries restrict themselves to tanks, warplanes, helicopters, and warship. This creates the strong need to enter joint development programs with other technological advanced countries. To procure other important defense equipment such as missile defense systems and aircraft, Japanese companies purchase license from foreign firms. These acquisitions of developed and tested technologies account for the majority of Japan’s defense imports. As part of the procurement program, Japan signed a contract with the US based Lockheed Martin for the procurement of F-35 Lightning II fighter aircraft. Japan has spent US$756.5 million in this contract. Japan began its F-35 acquisition from 2011, and this will run throughout the forecast period. Furthermore, Japan will acquire the last chunk of 30 aircraft from 2016 onwards.
- Japan recently ended the ban on exports due to pressures from domestic defense companies. Despite the highly competitive market, the domestic defense industry has found it difficult to operate due to the low quantity of procurements. This also discourages them from investing in new research and development, as the absence of potential foreign customers limit the sales of a product. The policy revision is expected to allow Japanese defense companies to participate in joint development programs with other countries.
- The obtainment of F-35 fighter aircraft will be the key procurement of Japan’s import over the forecast period. The Japanese MoD signed the procurement contract with Lockheed Martin, US, which runs from 2011 to 2016, and possibly beyond. The estimated cost of this contract is US$756.5 million. This contract consists of the procurement of 42 conventional takeoff-and-landing aircraft, which makes it the key import for Japan during the forecast period


Table of Content

1 Introduction
2 Executive Summary
3 Market Attractiveness and Emerging Opportunities
4 Defense Procurement Market Dynamics
5 Industry Dynamics
7 Competitive Landscape and Strategic Insights
8 Business Environment and Country Risk
9 Appendix

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