Travel and Tourism in Kenya 2017 at RnR Market Research

The report provides market analysis, information and insights, including:

- Historic and forecast tourist volumes covering the entire Australian travel and tourism sector
- Detailed analysis of tourist spending patterns in the Australian travel and tourism sector
- The total, direct and indirect tourism output generated by each category within the Australian travel and tourism sector
- Employment and salary trends for various categories in the Australian travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
- Detailed market classification across each category, with analysis using similar metrics 

- Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Kenya’s tourism operators relaxed following the relatively peaceful presidential elections in March 2013. In late 2007, violence in the wake of the elections severely curtailed tourism in the country until recently. The sector has recovered significantly and the outlook is now bright; leading foreign hotel groups are showing a renewed interest in establishing operations in the country and expanding existing ones.

Domestic tourist volume increased from 35.6 million trips in 2008 to 53.7 million in 2012 at a compound annual growth rate (CAGR) of 10.80%. Volumes are expected to expand over the forecast period at a CAGR of 4.95%. Domestic tourism demand will be stimulated by the growth of the middle class, as well as government efforts to reduce sector dependence on inbound tourists.

Since the violence-related decline of 2008, inbound tourism has recovered with positive growth rates. Inbound arrivals increased at a CAGR of 12.56, and over the forecast period, international arrivals are expected to increase at a CAGR of 5.09%.

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Outbound tourism rose at a CAGR of 3.72% during the review period. A large number of Kenyan citizens traveled abroad for business purposes rather than leisure during this period. Outbound departures are set to grow at a CAGR of 3.61%, with leisure and travel departures expected to grow at a higher CAGR of 3.95%.

The aviation market in Kenya has risen from the decline recorded in 2008, as both capacity and number of seats sold increased during the review period. Kenya’s Nairobi airport is a major transit point for travelers to other East African countries, fueling growth in Kenyan aviation. The number of seats available increased at a CAGR of 8.09%, while the number of seats sold rose at a CAGR of 9.59%. With the rise of other airports in the region, such as Ethiopia’s Addis Ababa airport, Kenya‘s status as the aviation hub of East Africa is under threat.

The Kenyan hospitality industry is currently in a capacity-building phase as international hotels look to expand or build hotels in Kenya. The number of establishments increased at a CAGR of 6.73% during the review period. The hotel industry is set to witness a slight slowdown in the forecast period relative to the review period, as the number of establishments will increase at a CAGR of 2.58%. Total revenue in the review period increased at a CAGR of 20.03%, but due to competition from Uganda, Tanzania and South Africa, growth in the forecast period is expected to decelerate to a CAGR of 4.41%.

Scope
This report provides an extensive analysis related to tourism demands and flows in Kenya:
- It details historical values for the tourism sector in Kenya for 2008-2012, along with forecast figures for 2013-2017
- It provides comprehensive analysis of the travel and tourism demand factors with values for both the 2008-2012 review period and the 2013-2017 forecast period
-The report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows in Kenya
- It provides employment and salary trends for various categories of the travel and tourism sector
- It provides comprehensive analysis of the airline, hotel, car rental and travel intermediaries industries with values for both the 2008-2012 review period and the 2013-2017 forecast period

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Table of Content

1 Executive Summary
2 Market Overview
2.1 The Domestic Economy
2.2 Travel and Tourism Trends and Issues
2.3 Key Travel and Tourism Indicators
2.4 Tourism SWOT
2.4.1 Strengths
2.4.2 Weaknesses
2.4.3 Opportunities
2.4.4 Threats
2.5 Country Fact Sheet
2.6 Demographic Profile
3 Tourism Flows
3.1 Domestic Tourism
3.1.1 Performance outlook
3.1.2 Key issues and trends
3.2 Inbound Tourism
3.2.1 Performance outlook
3.2.2 Key issues and trends
3.3 Outbound Tourism
3.3.1 Performance outlook
3.3.2 Key issues and trends
3.4 Tourism Flows Forecast Highlights
4 Airlines
4.1 Performance Outlook
4.2 Key Issues and Trends
4.3 Airlines Forecast Highlights
5 HOTELS
5.1 Performance Outlook
5.2 Key Issues and Trends
5.3 Hotels Forecast Highlights
6 CAR RENTAL
6.1 Performance Outlook
6.2 Key Issues and Trends
6.3 Car Rental Forecast Highlights
7 Travel Intermediaries
7.1 Performance Outlook
7.2 Key Issues and Trends
7.3 Travel Intermediaries Forecast Highlights
8 Company Profiles - Airlines
8.1 Company Profile: Kenya Airways Ltd
8.1.1 Kenya Airways Ltd - company overview
8.1.2 Kenya Airways Ltd - business description
8.1.3 Kenya Airways Ltd - main services and brands
8.1.4 Kenya Airways Ltd - history
8.1.5 Kenya Airways Ltd - SWOT analysis
8.1.6 Kenya Airways Ltd - strengths
8.1.7 Kenya Airways Ltd - weaknesses
8.1.8 Kenya Airways Ltd - opportunities
8.1.9 Kenya Airways Ltd - threats
8.1.10 Kenya Airways Ltd - key employees
8.2 Company Profile: Five Forty Aviation Ltd
8.2.1 Five Forty Aviation Ltd - company overview
8.2.2 Five Forty Aviation Ltd - main services
8.2.3 Five Forty Aviation Ltd - key competitors
8.2.4 Five Forty Aviation Ltd - key employees
8.3 Company Profile: African Express Airways
8.3.1 African Express Airways - company overview
8.3.2 African Express Airways - main services
8.3.3 African Express Airways - key competitors
8.4 Company Profile: Airkenya Express Ltd
8.4.1 Airkenya Express Ltd - company overview
8.4.2 Airkenya Express Ltd - main services
8.4.3 Airkenya Express Ltd - key competitors
8.4.4 Airkenya Express Ltd - key employees
8.5 Company Profile: East African Safari Air Express Ltd
8.5.1 East African Safari Air Express Ltd - company overview
8.5.2 East African Safari Air Express Ltd - main services
8.5.3 East African Safari Air Express Ltd - key competitors
8.5.4 East African Safari Air Express Ltd - key employees
9 Company Profiles - Hotels
9.1 Company Profile: Sarova Hotels Ltd
9.1.1 Sarova Hotels Ltd - company overview
9.1.2 Sarova Hotels Ltd - main services
9.1.3 Sarova Hotels Ltd - key competitors
9.1.4 Sarova Hotels Ltd - key employees
9.2 Company Profile: The Serena Group of Hotels
9.2.1 The Serena Group of Hotels - company overview
9.2.2 The Serena Group of Hotels - main services
9.2.3 The Serena Group of Hotels - key competitors
9.2.4 The Serena Group of Hotels - key employees
9.3 Company Profile: Heritage Hotels Ltd
9.3.1 Heritage Hotels Ltd - company overview
9.3.2 Heritage Hotels Ltd - main services
9.3.3 Heritage Hotels Ltd - key competitors
9.3.4 Heritage Hotels Ltd - key employees
9.4 Company Profile: Fairmont Mount Kenya
9.4.1 Fairmont Mount Kenya - company overview
9.4.2 Fairmont Mount Kenya - main services
9.4.3 Fairmont Mount Kenya - key competitors
9.4.4 Fairmont Mount Kenya - key employees
9.5 Company Profile: Sopa Lodge
9.5.1 Sopa Lodge - company overview
9.5.2 Sopa Lodge - main services
9.5.3 Sopa Lodge - key competitors
9.5.4 Sopa Lodge - key employees
10 Company Profiles - Car Rental
10.1 Company Profile: Central Rent a Car
10.1.1 Central Rent a Car - company overview
10.1.2 Central Rent a Car - main services
10.1.3 Central Rent a Car - key competitors
10.1.4 Central Rent a Car - key employees
10.2 Company Profile: Rent A Fine Car Ltd
10.2.1 Rent A Fine Car Ltd - company overview
10.2.2 Rent A Fine Car Ltd - main services
10.2.3 Rent A Fine Car Ltd - key competitors
10.2.4 Rent A Fine Car Ltd - key employees
10.3 Company Profile: Europcar Kenya
10.3.1 Europcar Kenya - company overview
10.3.2 Europcar Kenya - main services
10.3.3 Europcar Kenya - key competitors
10.3.4 Europcar Kenya - key employees
10.4 Company Profile: Avis Kenya
10.4.1 Avis Kenya - company overview
10.4.2 Avis Kenya - main services
10.4.3 Avis Kenya - key competitors
10.4.4 Avis Kenya - key employees
10.5 Company Profile: Sixt Rent a Car Kenya
10.5.1 Sixt Rent a Car Kenya - company overview
10.5.2 Sixt Rent a Car Kenya - main services
10.5.3 Sixt Rent a Car Kenya - key competitors
10.5.4 Sixt Rent a Car Kenya - key employees
11 Company Profiles - Travel Intermediaries
11.1 Company Profile: Micato Safaris Kenya
11.1.1 Micato Safaris Kenya - company overview
11.1.2 Micato Safaris Kenya - main services
11.1.3 Micato Safaris Kenya - key competitors
11.1.4 Micato Safaris Kenya - key employees
11.2 Company Profile: Ankle Travels
11.2.1 Ankle Travels - company overview
11.2.2 Ankle Travels - main services
11.2.3 Ankle Travels - key competitors
11.2.4 Ankle Travels - key employees
11.3 Company Profile: Trevaron Travel & Tours Ltd
11.3.1 Trevaron Travel & Tours Ltd - company overview
11.3.2 Trevaron Travel & Tours Ltd - main services
11.3.3 Trevaron Travel & Tours Ltd - key competitors
11.3.4 Trevaron Travel & Tours Ltd - key employees
11.4 Company Profile: Bunson Travel Service Ltd
11.4.1 Bunson Travel Service Ltd - company overview
11.4.2 Bunson Travel Service Ltd - main services
11.4.3 Bunson Travel Service Ltd - key competitors
11.4.4 Bunson Travel Service Ltd - key employees
11.5 Company Profile: BCD Travel Kenya
12 Market Data ANALYSIS
12.1 Domestic Tourism
12.1.1 Number of trips and overnight stays
12.1.2 Number of overnight stays
12.1.3 Total domestic tourist expenditure
12.1.4 Average expenditure per domestic tourist by category
12.2 Inbound Tourism
12.2.1 International arrivals by region
12.2.2 International arrivals by purpose of visit
12.2.3 Total inbound tourism expenditure by category
12.2.4 Average international tourist expenditure by category
12.3 Outbound Tourism Flows
12.3.1 International departures by region
12.3.2 International departures by purpose of visit
12.3.3 Number of overnight stays
12.3.4 Total outbound tourism expenditure by category
12.3.5 Average overseas expenditure per resident by category
12.4 Airlines
12.4.1 Seats available
12.4.2 Number of seats sold by passenger type
12.4.3 Load factor
12.4.4 Passenger kilometers available
13 Appendix
13.1 What is this Report About?
13.2 Definitions
13.3 Methodology
13.4 Contact Us
13.5 About Timetric
13.6 Our Services
13.7 Disclaimer