Food Industry Survey Market Trends, Buyer Spend and Procurement Strategies 2013-2014

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“Global Food Industry Survey 2013-2014: Market Trends, Buyer Spend and Procurement Strategies in the Global Food Industry” is a new report by Canadean that provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2013. Additionally, this report also presents comparative analysis between four years of survey results (wherever applicable). This report gives access to category-level spending outlooks, budgets, supplier selection criteria, key consumer trends, business challenges, and investment opportunities of leading purchase decision makers. The report also identifies the future growth of food manufacturers’ and suppliers, MandA activity, capital expenditure, staff hiring, and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities, as well as access to information categorized by region, company type, and size.

Introduction and Landscape

Why was the report written?

This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading food processing and manufacturing companies. The report provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2013-2014. Additionally, this report also presents comparative analysis between four years of survey results. Furthermore, it not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also understands the critical factors influencing supplier selection and forecasts the possible changes in procurement budgets of food manufacturers. Most secondary research reports are based on general industry drivers and do not understand the industry executives’ attitude and changing behaviors, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, Canadean created this primary research-based report by gathering the opinions of multiple stake holders in the value-chain of the global food manufacturers’ industry.

What is the current market landscape and what is changing?

A comparative analysis of survey results indicates that the global food manufacturing industry is more upbeat and optimistic about revenue growth in 2013 as 68% and 49% of food manufacturers and supplier respondents are optimistic about the revenue growth of their companies respectively.

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What are the key drivers behind recent market changes?

Across the global food manufacturers’ industry, the top three expected consumer trends in 2013 are: ‘health and wellness’, ‘convenience’, and the addition of ‘local products’.

What makes this report unique and essential to read?

“Global Food Industry Survey 2013-2014: Market Trends, Buyer Spend and Procurement Strategies in the Global Food Industry” is a new report by Canadean that provides the reader with a definitive analysis of industry sentiments and explores how opportunities and demand are set to change in 2013. Additionally, this report also presents comparative analysis between four years of survey results (wherever applicable). This report gives access to category-level spending outlooks, budgets, supplier selection criteria, key consumer trends, business challenges, and investment opportunities of leading purchase decision makers. The report also identifies the future growth of food manufacturers’ and suppliers, MandA activity, capital expenditure, staff hiring, and e-procurement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities, as well as access to information categorized by region, company type, and size.

Key Features and Benefits

- Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.

- Drive revenues by understanding future product investment areas and key growth regions.

- Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.

- Formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer’s changing needs.

- Secure stronger customer relationships by understanding the behavior and changing strategies of industry buyers.

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Key Market Issues

- Global food manufacturer respondents consider China, India, and Brazil to offer the largest growth potential among emerging markets in 2013-2014.

- ‘Pressure on margins’, ‘customer price sensitivity’, ‘volatility and increase in input costs’, and ‘regulatory changes’ are the most immediate business concerns.

- The projected average global annual procurement budget for food manufacturer respondents is US$127.5 million in 2013.

- Factors such as ‘price’, ‘level of service’, ‘delivery lead time’, and ‘financial strength and stability’ are considered to be significant factors for supplier selection by food manufacturers.

- Survey results reveal that 15% of food manufacturer respondents are willing to implement e-procurement within their organizations in 2013 or beyond 2013.

Key Highlights

- An analysis of revenue growth expectations by senior level respondents reveals that 62% are ‘more optimistic’ about their company’s revenue growth in 2013.

- Survey results show that 48% and 35% of supplier respondents respectively project at least some increase in capital expenditure on ‘new product development’ and ‘sustainable or green initiatives’ in 2013.

- Across the global food manufacturers’ industry, the top three expected key changes in business structure are addition of ‘new products and services’, ‘improving operational efficiency’, and to ‘expand in emerging markets’.

- According to 35% of respondents from global food manufacturer companies, headcounts in their organizations in 2013 is expected to increase steadily by up to 2% of their current workforce.

- The US, Singapore, Taiwan and Hong Kong, and Canada are to offer the highest growth potential among developed countries in 2013-2014.

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Table of Content

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents

2 Executive Summary
2.1.1 Overall respondents from the global food manufacturers' industry are more optimistic about revenue growth in 2013
2.1.2 Mergers and acquisitions in the global food industry expected to increase in 2013
2.1.3 China, India and Brazil are the most important emerging markets in the global food industry to offer growth in 2013
2.1.4 'Pressure on margins', 'customer price sensitivity' and 'volatility and increase in input costs' remain leading concerns for the global food industry in 2013
2.1.5 Average annual procurement budget of global food manufacturers' industry is expected to increase in 2013
2.1.6 'Prepared meals', 'dairy', 'savory snacks', 'bakery and cereals' and 'chilled and deli foods' to witness increased investments
2.1.7 'Price', 'level of service', 'delivery lead time' and 'financial strength and stability' are considered critical factors for supplier selection by global food industry buyers

3 Global Food Industry Dynamics
3.1 Revenue Growth Projections in the Global Food Manufacturers' Industry
3.1.1 Revenue growth projections comparison between food manufacturers and suppliers
3.1.2 Revenue growth projections by food manufacturers
3.1.3 Revenue growth projections by suppliers
3.1.4 Revenue growth projections by region
3.1.5 Revenue growth projections by company turnover
3.1.6 Revenue growth projections by senior level respondents
3.2 Future Developments in Business Structure in the Global Food Manufacturers' Industry
3.2.1 Future developments in business structure by food manufacturers
3.2.2 Future developments in business structure by suppliers
3.2.3 Future developments in business structure by region
3.2.4 Future developments in business structure by company turnover
3.2.5 Future developments in business structure by senior level respondents
3.3 Merger and Acquisition Activity Projections in the Global Food Manufacturers' Industry
3.3.1 MandA activity projections - comparison between food manufacturer and supplier responses
3.3.2 Merger and acquisition activity projections by food manufacturers
3.3.3 Merger and acquisition activity projections by suppliers
3.3.4 Merger and acquisition activity projections by region
3.3.5 Merger and acquisition activity projections by company turnover
3.4 Capital Expenditure Forecast - Global Food Manufacturers' Industry
3.4.1 Forecast of capital expenditure by food manufacturers
3.4.2 Forecast of capital expenditure by suppliers
3.4.3 Forecast of capital expenditure by region
3.4.4 Forecast of capital expenditure by company turnover
3.5 Planned Change in Staff Recruitment in the Global Food Manufacturers' Industry
3.5.1 Planned change in staff recruitment by food manufacturers
3.5.2 Planned change in staff recruitment by suppliers
3.5.3 Planned change in staff recruitment by region
3.5.4 Planned change in staff recruitment by company turnover

4 Global Food Manufacturers' Industry Market Growth Outlook
4.1 Global Food Manufacturers' Industry - Demand in Emerging Markets
4.1.1 Demand in emerging markets by food manufacturers
4.1.2 Demand in emerging markets by suppliers
4.1.3 Demand in emerging markets by region
4.1.4 Demand in emerging markets by company turnover
4.1.5 Important factors to target emerging markets
4.2 Global Food Manufacturers' Industry - Growth Expectations in Developed Markets
4.2.1 Growth expectations in developed markets by food manufacturers
4.2.2 Growth expectations in developed markets by suppliers
4.2.3 Growth expectations in developed markets by region
4.2.4 Growth expectations in developed markets by company turnover

5 Threats and Opportunities for the Global Food Manufacturers' Industry
5.1 Global Food Manufacturers' Industry - Leading Business Concerns for 2013
5.1.1 Leading business concerns by food manufacturers
5.1.2 Leading business concerns by suppliers
5.1.3 Leading business concerns in 2013 by region
5.1.4 Leading business concerns in 2013 by company turnover
5.2 Key Consumer Trends Projected to Shape the Food Manufacturers' Industry in 2013
5.2.1 Key consumer trends for food manufacturers
5.2.2 Key consumer trends for food manufacturers industry by suppliers
5.2.3 Key consumer trends for food industry by region
5.2.4 Key consumer trends for food and industry by company turnover
5.2.5 Leading strategies to combat volatility in input costs
5.3 Global Food Manufacturers' Industry - Key Supplier Actions to Secure Business
5.3.1 Actions to maintain and secure business - food manufacturers'
5.3.2 Actions to maintain and secure buyer business by region
5.3.3 Actions to maintain and secure buyer business by company turnover

6 Global Food Manufacturers' Industry Buyer Spend Activity
6.1 Annual Procurement Budgets in the Global Food Manufacturers' Industry
6.1.1 Revenue growth vs. annual procurement budget
6.1.2 Annual procurement budgets by region
6.1.3 Annual procurement budgets by company turnover
6.2 Global Food Manufacturers' Industry - Planned Change in Procurement Expenditure
6.2.1 Planned change in procurement expenditure by food manufacturers
6.2.2 Planned change in procurement spend by region
6.2.3 Planned change in procurement spend by company turnover
6.3 Planned Change in Procurement Expenditure by Product and Service Category
6.3.1 Planned change in expenditure by product and service category by food manufacturers
6.3.2 Planned change in expenditure by product and service category by region
6.3.3 Planned change in expenditure by product and service category by company turnover
6.4 Global Food Manufacturers' Industry - Variations in Regional Supplier Prices
6.4.1 Variations in regional supplier prices by food manufacturers
6.4.2 Variations in regional supplier prices by region
6.4.3 Variations in regional supplier prices by company turnover

7 Global Food Manufacturers' Industry - Procurement Behaviors and Strategies
7.1 Critical Success Factors for Supplier Selection
7.1.1 Critical Success Factors for Supplier Selection by food manufactures
7.2 E-Procurement in the Global Food Manufacturers' Industry
7.2.1 E-procurement in the global food manufacturers' industry
7.2.2 Procurement budget increase vs. e-procurement
7.2.3 E-procurement in the global food manufacturers' industry by region
7.2.4 E-procurement by company turnover
7.3 Influence of Social Media Marketing for Food Manufacturers' Industry
7.3.1 Influence of social media marketing in the global food manufacturers' industry
7.3.2 Influence of social media marketing by region
7.3.3 Influence of social media marketing by company turnover

8 Appendix
8.1 Survey Results - Closed Questions
8.2 About Canadean
8.3 Disclaimer