Demand for World Power Lawn & Garden Equipment Market Rise 4% Annually through 2017

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World demand to rise over 4% annually through 2017

Worldwide demand for power lawn and garden equipment is forecast to rise more than four  percent per year through 2017 to well over $20 billion. Growth in equipment sales will be supported by a recovery in the massive US market that will lead to increased spending on durable consumer goods and landscaping services. Demand will also rebound in Western Europe as the construction of new housing climbs following the Euro zone economic troubles in 2012. In developing areas of the world, particularly the Asia/Pacific region, sales of outdoor power equipment will be stimulated by households that will increasingly seek out multifamily residential properties with associated lawns and/or gardens, spurring growth in commercial lawn care equipment.

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US, Canada, Western Europe to remain dominant markets

While power lawn and garden equipment sales in developing nations will record the largest advances in percentage terms through 2017, the US, Canada and Western Europe will continue to account for the vast majority of world demand. Consumers in these developed nations have high income levels that allow for discretionary purchases like power lawn and garden equipment, and landscaping services that utilize this equipment. Additionally, countries such as Canada, the United Kingdom, and the US have strong residential lawn and garden care cultures, and the lion’s share of golf courses worldwide are located in these three nations.

Turf & grounds equipment to be fastest growing

Lawnmowers will continue to account for the biggest portion of sales among all product groups, owing primarily to the large number of homeowners that possess and maintain their own lawns in the US, Canada and Western Europe. In these areas, a lawnmower is considered an essential appliance for most homeowners, as these products are the only way to efficiently manicure a larger lawn. Turf and grounds equipment is expected to post the fastest market gains, driven by recoveries in the professional landscaping industries in many developed nations. Furthermore, a continuing trend toward urbanization of developing nations, including those in Asia and South America, will boost the use of public parks and other green spaces, increasing maintenance needs and bolstering demand for related equipment. Sales of aftermarket parts and attachments will rise at a slower rate than demand for new equipment, as economic growth in the US and Western Europe will boost per capita incomes, and prompting many users to discard older units that require repair and maintenance.

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Commercial applications to experience fastest gains

Residential demand for power lawn and garden equipment will continue to account for the majority of all sales globally through 2017. However, demand for outdoor power equipment for commercial applications will grow at a faster pace going forward, fueled primarily by a recovery in the professional landscaping industries in industrialized nations. As technologies for batteries and electric motors continue to improve and the use of large battery-powered equipment becomes more economically viable, market expansion for electric equipment will outpace that for internal combustion engine-powered machinery. The growing popularity of robotic mowers will also contribute to gains in electric outdoor power equipment.

Company Profiles

Profiles global players including Deere, Husqvarna, MTD Products, STIHL & Toro

Additional Information

This study examines the world market for power lawn and garden equipment, including lawnmowers; turf and grounds equipment; trimmers and edgers; other equipment (such as blowers, garden tractors, and snow throwers); and parts and attachments. Since the vast majority of engines for power lawn and garden equipment are used in original equipment manufacturing capacities, engines are also excluded from the parts and attachments category. Chainsaws and pole saws are excluded from the scope of the study.

Historical data for 2002, 2007, and 2012 and forecasts for 2017 and 2022 are provided for demand by product type, end-use market, and power source on a country-by-country basis in millions of current US dollars, including inflation. Also provided are data for shipments and net exports. The term “demand” actually refers to “apparent consumption,” and is defined as shipments (also referred to variously as “production,” “output,” or “supply”) from a country’s indigenous manufacturing facilities plus imports minus exports. It is used interchangeably with the terms “market,” “sales,” and “consumption.”

Data on world power lawn and garden equipment supply and demand are derived from differing sources and developed from statistical relationships. As a result, variations are commonplace in this type of international reporting, and consequently, statistics presented in this study are historically consistent but may differ from other sources. Variances may occur because of definitional differences, undistributed exports, inventory accumulation, and goods-in-transit. To reduce the impact of such discrepancies, total world power lawn and garden equipment imports and exports have been assumed to balance in any given year.

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