Turkish Retail Packaging Market Analysis

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The Turkish packaging market is expected to witness notable growth throughout the 2010–2016 period. The Turkish packaging industry recorded a CAGR of 2.99% during 2010–2013 in terms of the number of packs used and although this growth rate is expected to reduce slightly during the 2013–2016 period, it will nevertheless remain strong at 2.82%, according to consumer specialist Canadean’s new report: Latest Trends and Key Issues in the Turkish Retail Packaging Market: The outlook for primary packaging containers, closures and outers to 2017.

This report provides a comprehensive analysis of the emerging trends and opportunities in Turkish retail packaging market, offering an overview of key manufacturing and innovation trends, along with analysis of the macroeconomic and demographic evolution of the Turkish market, informed by Canadean’s survey of key Retail packaging industry experts. Facilitating the clear identification of promising areas for future growth – both in terms of innovative products and lucrative geographies – and an explicit understanding of the relationship between key drivers of consumer demand, Latest Trends and Key Issues in the Turkish Retail Packaging Market: The outlook for primary packaging containers, closures and outers to 2017 should be considered the definitive guide to the Turkish packaging market, and required reading for those serious about capitalizing on the opportunities it presents.

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KEY CONSUMER DRIVERS

Turkey has been experiencing demographic, societal, and economic changes over the last few years; while some of these are long term trends, each of these changes have significantly impacted the retail market within the country.

Decreasing unemployment levels and growing organized retail to boost demand for packaged goods

Turkey has been witnessing a decline in unemployment levels in recent years and this has a positive influence on the disposable incomes and spending levels of the population. Coupled with growing income levels, an increase in organized retail will shift the consumption habits of Turkish people from procuring loose and unpackaged products from unorganized stores to packaged goods from organized retailers. In addition, the growing middle class and increase in disposable incomes will drive the demand for masstige (mass+prestige) products. Turkish consumers also increasingly prefer to shop online. This broadens the scope of packaging, making secondary packaging as crucial as the primary packaging as manufacturers attempt to reduce or completely eliminate the amount of damage sustained by the product during transit.

Plastics increasingly preferred in Turkey as an alternative over other packaging materials

Paper & Board held the largest share in the Turkish retail packaging industry in 2013; however it is forecast to be overtaken by both Flexible packaging and Rigid Plastics by 2016. Paper & Board packaging, which recorded a negative CAGR of -0.39% in 2010–2013 as a result of reduced demand from Tobacco & Tobacco Products, will witness a positive CAGR of 0.24% in 2013–2016 driven by a growing demand from Food. Flexible packaging demand will be driven by the Food and Household Care markets, while the demand for Rigid Plastics will be influenced by the Food and Non-Alcoholic Drinks markets.

Complete report spread across 89 pages available @ http://www.rnrmarketresearch.com/latest-trends-and-key-issues-in-the-turkish-retail-packaging-market-the-outlook-for-primary-packaging-containers-closures-and-outers-market-report.html .

Retailers and packaging manufacturers need to stay abreast of the consumption habits of Turkey’s large young population, who compose a key consumer group, and the declining unemployment rate and rising credit card penetration, which are leading Turkish consumers to experiment more and purchase more impulsively. Meanwhile the relatively large average household size in Turkey is expected to drive the demand for larger pack formats, and the growth in organized retailing as well as the rise in online shopping by Turkish consumers is further expected to impact consumption patterns in Turkey.

Reasons to buy:

• ·         Discover the latest information on consumer trends and opportunities to formulate your sales and marketing strategies. There is also a demand for authentic market data with a high level of detail.
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• ·         Provide yourself with up-to-date information and analysis to uncover emerging opportunities growth within the CPG market.
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• ·         Understanding the shifting market dynamics in the Retail Packaging industry, in order to ensure maximum sales in the future.
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• ·         Confidently update your strategic and tactical plans based on a proper understanding of the future pattern of market trends from winners and losers to category dynamics.  

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