Russian Savory Snacks Industry Growth prospects and Analysis

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Savory Snacks Market: Order report by calling marketreportsstore.com at +1 888 391 5441 OR send an email on sales@marketreportsstore.com  with Consumer Trends Analysis: 

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Summary

Understanding Consumer Trends and Drivers of Behavior in the Russian Savory Snacks Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

·         Russia's Savory Snacks market is one of the fastest-growing Savory Snacks markets worldwide

·         Older Consumers as a demographic have the highest number of Savory Snacks occasions per year

·         Consumption of Savory Snacks among Russian consumers was driven by pursuit of pleasure and Indulgence

·         Convenient for on-the-go consumption, Savory Snacks that accompany consumers' breaks during busy days will continue driving growth

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Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Russian Savory Snacks Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

·         Key consumer demographic groups driving consumption within the Russian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

·         Market value and volumes over 2008-2018 for Russia and nine other countries to give a global context.

·         The degree of influence that the 20 key consumer trends identified by have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.

·         Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future.

·         Examples of international and Russia-specific product innovation targeting key consumer needs.

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Reasons To Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Savory Snacks consumers. This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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Table Of Contents

Definitions
Category classification and demographic definitions
Summary methodology
Canadean has identified nine mega-trends that drive food choice: these can be broken down into 20 sub-trends

Market context

The Russian Savory Snacks market is driven by a desire for fun, indulgent, affordable products for social occasions and me-time
The Russian Savory Snacks market has a value of RUB 138.7 billion with high sales growth expected over the next five years
The Processed Snacks category accounts for the highest share of all volume sold in the Russian Savory Snacks market
There were11.2 billion Savory Snacks occasions in Russia in 2012, with consumption higher among women and Older Consumers
The Russian Savory Snacks market is second to China in terms of value and volume among the BRIC countries

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