Top Report on UK Spirits Industry

This report offers:

 Consumer data based on proprietary surveys and consumer group tracking and modeling for the following specific categories: Brandy, Whiskey, Rum, Gin and Genever, Vodka, Tequila and Mezcal, Specialty Spirits, and Liqueurs.

• Detailed consumer segmentation covering 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
• Consumer penetration for brands and private labels, based on the original survey results augmented with subsequent consumer tracking and modeling.
• Unique retailer choice data at the product category level, again based on the original survey results’ augmentation with consumer tracking and modeling.

Request a sample copy of this report @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=126622 .

This will facilitate:

 A clear understanding of who is consuming what and what is motivating this consumption.

• Accurate quantification of the impact of consumer trends on specific segments of the market, as well as the market as a whole.
• The informed updating of marketing tactics and strategic planning based on the very latest consumer behavior.

 Indulgence and Personal Space and Time are identified as having Greatest Impact on ConsumerBehavior in the UK’s Spirits market.

 As economic and societal change drives incremental evolution of behavioral patterns, consumers’ consumption patterns can undergo changes as a result of a multitude of different trends: from indulgence to media influence, from aspirations for healthy lifestyles to the shifting state of gender roles, an understanding of which segments of society are consuming which products and why provides companies with an invaluable insight into the motivating forces of the market, allowing them to position their products with maximum efficiency and reap the greatest rewards.

Consumer specialist new report – The UK Spirits Market: What Consumers Drinks and Why? – is the result of its unique, highly detailed, and proprietary study of consumers’ Spirit consumption habits, offering highly segmented data on the influence of 20 consumer trends on 26 consumer groups within the Spirits sector. Together with its provision of consumer penetration data for brands and private labels, and unique retailer choice data at the product category level – both of which augment original survey results with subsequent consumer tracking and modeling – this report answers the key questions integral to any Consumer Packaged Goods organization’s success: who is consuming what, and what is motivating this consumption? With its accurate quantification of the impact of consumer trends on specific segments of the market, The UK Spirits Market: What Consumers Drinks and Why? facilitates informed updating of marketing tactics and strategic planning, and should be considered required reading for those serious about capitalizing on the opportunities in the UK’s Spirits market.

 Some key insights include:

• Specialty Spirits consumption is highest among Older Young Adults, indicating that this age group is more willing to try new, non-traditional spirits than other age groups. However, this age group still records a high number of Non-users, indicating that the Specialty Spirits market is limited to a small consumer base.

• Unlike Spirits such as Whiskey and Brandy, the penetration rate and consumption frequency of Tequila and Mezcal is considerably higher among younger age groups. As such, Tequila & Mezcal producers should focus on a young target demographic.

• While Liqueurs are consumed by more women than men, more men consume at a Heavy frequency, indicating that Liqueur producers may increase their sales and profitability with products targeting this gender.

• Retail share analysis reveals the top four retailers in the UK account for over 75% of Spirits distributed, with Tesco recording the largest share.

• Brand analysis reveals private label penetration by volume in the UK is the highest for Vodka and Gin & Genever, at approximately one-fifth of the market. Private label’s share is lowest among Liqueurs and Tequila & Mezcal.

• Spirits expenditure per capita of UK consumers is the highest for Vodka, followed by Whiskey. The latter, not a traditional drink in the country, has gained favour among young consumer groups.

Complete report is available @ http://www.rnrmarketresearch.com/the-uk-spirits-market-what-consumers-drink-and-why-market-report.html .