UK Soft Drinks Industry

This report offers:

• Consumer data based on proprietary surveys and consumer group tracking and modeling for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready to Drink Tea & Coffee.
• Detailed consumer segmentation covering 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
• Consumer penetration for brands and private labels, based on the original survey results augmented with subsequent consumer tracking and modeling.
• Unique retailer choice data at the product category level, again based on the original survey results’ augmentation with consumer tracking and modeling.

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This will facilitate:

• A clear understanding of who is consuming what and what is motivating this consumption.
• Accurate quantification of the impact of consumer trends on specific segments of the market, as well as the market as a whole.
• The informed updating of marketing tactics and strategic planning based on the very latest consumer behavior.

 Changing Life stages and better value for money are identified as having Greatest Impact on Consumer Behavior in the UK’s Soft Drinks market.

 As economic and societal change drives incremental evolution of behavioral patterns, consumers’ consumption patterns can undergo changes as a result of a multitude of different trends: from indulgence to media influence, from aspirations for healthy lifestyles to the shifting state of gender roles, an understanding of which segments of society are consuming which products and why provides companies with an invaluable insight into the motivating forces of the market, allowing them to position their products with maximum efficiency and reap the greatest rewards.

Consumer specialist new report – The UK Soft Drinks Market: What Consumers Drinks and Why? – is the result of its unique, highly detailed, and proprietary study of consumers’ Soft Drinks consumption habits, offering highly segmented data on the influence of 20 consumer trends on 26 consumer groups over 7 product categories within the Soft Drinks sector. Together with its provision of consumer penetration data for brands and private labels, and unique retailer choice data at the product category level – both of which augment original survey results with subsequent consumer tracking and modeling – this report answers the key questions integral to any Consumer Packaged Goods organization’s success: who is consuming what, and what is motivating this consumption? With its accurate quantification of the impact of consumer trends on specific segments of the market, The UK Soft Drinks Market: What Consumers Drinks and Why? Facilitates informed updating of marketing tactics and strategic planning, and should be considered required reading for those serious about capitalizing on the opportunities in the UK’s Soft Drinks market.

Some key insights include:

• Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready to Drink Tea & Coffee.

• Consumer analysis reveals that Older Consumers account for the largest share of the Soft Drinks market in the UK, while Tweens & Early Teens hold the smallest share. Older Consumers tend to have the greatest disposable income, making them an important target demographic for producers of premium Soft Drinks.

• Consumption analysis indicates that Ready to Drink Tea & Coffee has the lowest consumer base among Soft Drinks in the UK. However, consumption tends to be Heavy among the low number of users that do consume Ready to Drink Tea & Coffee, suggesting strong returns for any product that is able to expand the category’s consume base.

• Consumption frequency analysis indicates that the share of Heavy users of Bottled Water is high among Tweens & Early Teens in the UK.Health and wellness trends are the primary reasons for this.

• Consumer survey results highlight that Changing life stages and Better value for money are the leading trends influencing consumers’ choices of Soft Drinks in the UK. The importance of the Better value for money trend is indicative of the weak state of the UK economy, with consumers carefully weighing the costs and benefits of the products they consume.

Complete report is available @ http://www.rnrmarketresearch.com/the-uk-soft-drinks-market-what-consumers-drink-and-why-market-report.html .