China Dairy Food Industry to Grow at a CAGR of 9.6% to 2017

The report “Market Focus: Trends and Developments in the Dairy Food Sector in China″ by Canadean Group is now available at RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with Market Focus: Trends and Developments in the Dairy Food Sector in China in subject line and your contact details to purchase this report or get your questions answered.

China’s Dairy Food Market grew steadily at a CAGR of 8.8% during 2007-2012 and is expected to grow at a higher CAGR of 9.6% during 2012-2017, according to leading consumer specialist Canadean’s new report - Market Focus: Trends and Developments in Dairy Food Sector in China.

Cheese is expected to register the highest growth of all the categories at a CAGR of 12.7% in US dollar terms during 2012-2017, while the Yogurt and Milk categories are expected to grow at a CAGR of 10.3% and 9.4% respectively. The increasing purchasing power and higher living standards will drive positive growth for Dairy products in general in the country. Furthermore, Chinese consumers are expected to increase consumption of other processed dairy products such as yogurts, which offer a wide range of flavors and special light-taste cheese that meets the local palate.

To truly capitalize on the opportunities in the China’s Dairy Food market, insight beyond data is required, to facilitate clear understanding of economic, demographic, and behavioral trends that will drive the evolution of the market and those operating within it. Offering rigorous analysis of consumer behavior, economic conditions and demography, in addition to market dynamics of major Dairy Food categories, market shares for leading brands and private labels, an overview of packaging trends, and an examination of key drivers operating on the market, Market Focus: Trends and Developments in the Dairy Food Sector in China’ is a vital tool in understanding China’s Dairy Food market, and can be considered required reading not only for existing players, but also for new market entrants seeking to make informed, intelligent business decisions.

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MAJOR TRENDS IN CHINA’S DAIRY FOOD MARKET

A proper understanding of the major trends in China’s Dairy Food market helps organizations identify innovative products for future growth, and understand the shifting dynamics of the market in order to secure maximum sales. 

Personal Space & Time 

The fast pace of life, rising disposable incomes, and improvement in the standard of living is driving consumers to create their own bubble of space and time in which to relax. This is driving the consumption of specialty Dairy products such as frozen yogurt, custard and Dairy desserts. As a result, the manufacturers focus on providing these products with better taste and flavor using attractive packaging. These varieties not only satisfy a need for quality, but also motivate consumers to indulge with small treats and reward themselves with a personal moment of enjoyment.

Value for Money

The Chinese traditionally are very cost-conscious and this characteristic of theirs is driving them towards value priced products. Chinese consumers tend to adhere to a strict shopping list and are mindful of not going over budget. However, Dairy has been an exception, especially after the melamine incident in 2008, and consumers tend to be very vary of the value of the product they buy and aren't just looking at the cheapest brand, but want the better brand. The desire for better value shows that consumers are also on the lookout for richer quality, as Dairy food is a staple food category.

Complete report spread across 46 pages available @ http://www.rnrmarketresearch.com/market-focus-trends-and-developments-in-the-dairy-food-sector-in-china-market-report.html .

After a series of food safety incidents in China‘s Milk market, consumers are willing to pay more for better quality and are spending more time researching and exploring product nuances. Deyatur Pure Milk from Germany is one such product that satisfies consumers need for a better value and which does not procure raw material locally since it is a common perception among many Chinese that imported milk is pure and they get better value for money.

Reasons to buy:

•             Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.

•             Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.

•             Market shares are provided for the leading brands and private label across Dairy Food categories.

•             An overview of packaging trends in the Chinese Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

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