Paul Thomen

Monday, 22 October 2012

Beauty and Personal Care Market Research in Pakistan

With strong marketing campaigns of major market players enticing customers to spend more on beauty and personal care and increasing distribution awareness of beauty and personal care products across geographical and socioeconomic divisions, the industry experienced above-average growth in 2011 as compared to the review period. The huge growth is also due to growing urbanisation and population growth that have expanded the potential consumer base for beauty products.

Mass brands outperformed the premium products such as designer fragrances and high-end cosmetics available in the market in 2011. In a low-income country with a very small high-income group located mostly in large cities, the consumer base for mass products grew at a faster pace than that of premium products. For the majority of the population, most premium products are out of their reach due to high prices and low availability. Manufacturers mostly offered products that are affordable to the masses in an attempt to reach out to a wider consumer base. 

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care. 

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

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