2012 Germany IT (Information Technology) Industry Market Q4 Report

BMI View: The German IT market is forecast to increase to US$61.3bn in 2012, up by around 2%, with positive growth despite the eurozone currency crisis. Consumers and businesses remain wary because of the risk of a new recession in the eurozone, and in 2011 IT spending continued to trend negatively, with a further decline in PC sales. However, the decline was at least relatively modest compared with that reported in many other EU markets. Over the next five years, we forecast a more favourable outlook for the German IT market, with areas of opportunity including cloud computing.

Germany Information Technology Headline Expenditure Projections

Computer Hardware Sales: US$16.1bn in 2011 to US$16.4bn in 2012, +2% in US dollar terms. Forecast
in US dollar terms upwardly revised due to analyst modification following modest growth in Q112.

Software Sales: US$19.3bn in 2011 to US$19.7bn in 2012, +2% in US dollar terms. Forecast in US dollar terms upwardly revised due to analyst modification, but political and economic uncertainty will weigh on investments.

IT Services Sales: US$24.8bn in 2011 to US$25.2bn in 2012, +2% in US dollar terms. Forecast in US dollar terms upwardly revised due to analyst modification, and growing demand for cloud computing services will provide a key opportunity.

Risk/Reward Ratings: Germany’s score was 80.0 out of 100.0. Germany ranked second in the Europe region in our latest business environment ratings table, behind only the UK, and ahead of France. Key Trends & Developments.

Germany Information Technology Market Key Trends & Developments.

- The market’s high level of exposure to the ongoing eurozone currency crisis suggests a more challenging economic outlook for German IT spending in 2012. Businesses remain cautious, but BMI expects IT spending to outperform GDP growth in 2012, and if business confidence improves then there could be a boost from pent-up demand. Surveys from 2011 had suggested that around 40% of German companies expected to increase spending on IT services, with enterprise resource planning and customer relationship management systems among the main spending areas.

- Cloud services in Germany should receive a boost from a European Commission ruling in mid- 2012 that cloud services are compatible with the EU law on privacy. Concerns and legal ambiguities regarding the security of data stored in the cloud has been seen as one factor contributing to the relatively slower uptake of cloud services in Europe compared with the Germany Information Technology Report Q4 2012

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Report Details:

 

Published: Oct 2012

No of Pages: 64

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