New Report Travel and Tourism in New Zealand to 2017

RnRMarketResearch.com adds “Travel and Tourism in New Zealand to 2017” new report on its database.

The domestic tourism market has been hampered by the strength of New Zealand dollar against other major currencies. With the currency increasing at a CAGR of 5.84% against the US dollar and 7.01% against the Euro between March 2010 and March 2013, it has become increasingly affordable for New Zealanders to take trips abroad.

The five largest countries in terms of sourcing inbound tourists to New Zealand in 2012 were Australia, China, the UK, the US and Japan, which collectively accounted for 69.9% of the country’s total inbound arrivals. Australia accounted for the majority share of 45.1% with 1.2 million arrivals, followed by China with 197,000. Inbound tourist volumes from China registered the highest CAGR of 15.06% during the review period.

The most significant barriers for outbound travel to non-Asian countries are distance, time and cost. Other factors hindering outbound travel include a shortage of annual leave, an unwillingness to take leave because of job security or personal reasons, and the high cost of travel packages.

Summary

The travel and tourism sector in New Zealand performed well over the review period. The country witnessed an increase in number of visitors, both domestic and international, as well as an increase in tourist expenditure. Economic growth, promotional activities by the tourism authority and the hosting of international events supported this growth. However, the appreciation of the New Zealand dollar against other major currencies is of concern, reducing the competitiveness of the country in terms of attracting foreign visitors. Tourism is a significant contributor to New Zealand’s economy. According to the World Travel and Tourism Council (WTTC), the tourism sector contributed 14.9% to the total GDP and 19.1% to the total employment in New Zealand in 2012. Tourism New Zealand is the government agency responsible for marketing New Zealand. It makes use of the ‘100% Pure New Zealand’ marketing campaign as its major tool, a campaign which has been running successfully since 1999.

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Scope

This report provides an extensive analysis related to tourism demands and flows in New Zealand:
- It details historical values for the New Zealand tourism sector for 2008-2012, along with forecast figures for 2013-2017
- It provides comprehensive analysis of travel and tourism demand factors with values for both the 2008-2012 review period and the 2013-2017 forecast period
- The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in New Zealand
- It provides employment and salary trends for various categories of the travel and tourism sector
- It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with values for both the 2008-2012 review period and the 2013-2017 forecast period

Reasons To Buy

- Take strategic business decisions using historic and forecast market data related to the New Zealand travel and tourism sector
- Understand the demand-side dynamics within the New Zealand travel and tourism sector, along with key market trends and growth opportunities
- Identify the spending patterns of domestic, inbound and outbound tourists by individual categories
Analyze key employment and compensation data related to the travel and tourism sector in New Zealand

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The most significant barriers for outbound travel to non-Asian countries are distance, time and cost. Other factors hindering outbound travel include a shortage of annual leave, an unwillingness to take leave because of job security or personal reasons, and the high cost of travel packages.

In view of the increasing competition and rising pressure on prices, airline pricing structures in New Zealand have undergone some changes. In order to attract customers and compete in the low cost segment, airlines are offering a customizable pricing structure. For example, Air New Zealand’s ‘Seat to Suit’ is a four-tiered product which offers four types of ticket based on the baggage carried and the services availed. Low-cost carriers also offer deals to attract customers.

The number of hotel establishments in the country declined marginally during the review period, mainly at the budget end, and it is expected to record only slow growth in the forecast period. Consequently, an increase in demand for hotel services will lead to a rise in room rates and increased worries over the increasing relative cost of tourism in New Zealand.

Cost pressures on car rental suppliers are likely to be felt due to a rise in fuel costs as crude oil prices rise. Rates are expected to rise only slightly or even remain flat in some markets as a result of aggressive competition among major operators.

Increasing internet penetration is the primary reason for the strong growth of online travel bookings. According to the Internet World Stats, there were 3.8 million internet users (88.0% of the total population) in New Zealand as of June 2012.