Croatia’s Cards and Payments Market 2013 Analysis and 2017 Forecast

In terms of card circulation, Croatia’s card payments channel recorded a CAGR of 4.13% between 2008 and 2012 when the total number of cards in circulation grew from 9.2 million to 20.8 million. This number is forecast to continue to grow all the way to 2017 at a CAGR of 3.47% and eventually reach 13.0 million.

Croatia had a population of 4.4 million in 2012, with high levels of card penetration. Debit cards have the highest penetration and saw an increase from 1.4 cards per person in 2008 to 1.7. This is expected to reach 1.9 cards per person by 2017.

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Croatia’s economy is based largely on service sectors such as banking, trade and tourism, which collectedly account for nearly 70% of real gross domestic product (GDP) in the country. In 2009, Croatia’s overall economic activity decelerated due to the global financial crisis which adversely impacted banking, tourism, exports and foreign direct investment (FDI). Croatia will join the European Union (EU) on July 1, 2013, and the country will receive the equivalent of nearly 4% of its total GDP through the EU Cohesion Policy. This financial aid is expected to bring stability and investment to the country’s economy between now and 2017, creating a healthy and favorable climate for the cards and payments industry.

Commercial banks and retail organizations have been promoting contactless payment technology to increase speed and convenience of payments for consumers throughout the world. The technology also offers improves security to control fraudulent transactions. In Croatia, banks have started to introduce contactless payment systems such as Visa’s payWave, and MasterCard’s PayPass.

The growth in m-commerce has been enhanced by increased smartphone use in Croatia. The increasing capabilities of smartphone devices, a significant rise in mobile device applications and falling prices have been instrumental in driving m-commerce. Improved search engines and price comparison sites have also been kay factors, benefiting the cards and payments industry in Croatia.

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Reasons to buy

- Understand an analysis of Croatia’s Cards and Payments Industry drivers.

- Expand your business by obtaining an insight into emerging consumer attitudes and trends.

- Understand your market by reviewing the competitive landscape and industry dynamics.

- Get a step ahead of your competitors by understanding the strategies adopted by key operators as well as a set of company profiles, products and marketing strategies.

- Plan for the future by looking at industry attractiveness and future prospects of the Croatian Cards and Payments industry.

Target audience

- Cards & Payments companies.

- Suppliers to cards & payment companies.

- Banks and advisors to bankers.

- Any company involved in Financial Services.

- Trade body, academia or other industry observers.

Table of Content

7 Size and Growth Potential of the Card Payments Channel
7.1 Channel Share Analysis by Category of Card
7.2 Size and Forecast of the Card Payments Channel
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
7.4 Prepaid Card Category Size and Forecast
7.4.1 Analysis by segment – open- and closed-loop cards
7.4.2 Analysis by transaction value
7.5 Charge Card Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value
7.5.3 Analysis by number of transactions
7.5.4 Analysis by frequency of use
7.6 Credit Cards Category Size and Forecast
7.6.1 Analysis by number of cards
7.6.2 Analysis by transaction value
7.6.3 Analysis by number of transactions
7.6.4 Other key performance indicators

8 Company Profiles, Product, and Marketing Strategies
8.1 Privredna Banka Zagreb
8.1.1 Strategies
8.2 Zagrebačka Banka
8.2.1 Strategies
8.3 Erste&Steiermärkische Bank d.d.
8.3.1 Strategies

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