Global Construction Market Trends, Marketing Spend and Sales Strategies Survey 2013-2014

In our newest report, we surveyed our respondents from the Global Construction Industry, and 53% are ‘more optimistic’ about revenue growth for their companies in 2013. This is due to increased investments in IT infrastructure and other public and private sector construction projects as well as growing demand for sustainable construction.

The most common changes expected for 2013 are ‘expand in current market’ and ‘improving operational efficiency’, compared to, in 2012, the emphasis was on ‘improving operational efficiency’, ‘expand operations in domestic market’, ‘stabilize company finances’ and ‘manage pricing strategies’

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Executives from the global construction industry expect to see increased levels of consolidation, with 50% of respondents anticipating either a significant increase or an increase in merger and acquisitions activity in 2013. Slow recovery in the global economy and weak market conditions, a growing desire for large construction companies to increase their global presence, and increased pressure of rising costs on small and medium-sized construction companies are considered the key drivers for participating in M&A activity.

Respondents from construction contractor and developer companies identified India, Brazil, the UAE, China and Saudi Arabia as promising emerging markets for 2013. Construction activity in India has increased steadily due to growth in infrastructure development in housing, roads, ports, aviation infrastructure and power generation, leading the country to become one of the emerging markets in the global construction industry.

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Additionally, the US, Canada, Singapore, Australia and the UK were identified as chief growth regions among developed countries. France, Italy and Spain are expected to offer low growth potential.

Reasons to buy

- Gain an overview of the revenue growth expectations and top priorities in the next 12 months.

- Outline the changes in capital expenditure of construction contractors, developers and supply companies in 2013.

- Identify the most important ways that suppliers can help contractors and developers businesses in the current business climate.

- Analyse the average size of global construction industry annual procurement budgets for contractors and developer respondents.

- Identify the extent to which e-procurement has generated interest in the global construction industry.

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The report examines:

- Revenue growth projections: projecting the revenue growth expectations of major industry stakeholders.

- Market-specific growth opportunities: identifying the main growth prospects to enable companies to allocate their marketing activities and budgets effectively.

- Mergers and acquisitions (M&A): with projections surrounding M&A activity and core influencing factors.

- Leading business concerns: identifying leading business concerns and subsequent efforts to manage them.

- Procurement expenditure trends: tracking the procurement budgets of construction contractors and developers and forecasting possible changes in expenditure.

- Factors for supplier selection: understanding critical factors influencing supplier selection

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Table of Content

5 Threats and Opportunities for the Global Construction Industry
5.1 Global Construction Industry - Leading Business Concerns for 2013-2014
5.1.1 Leading business concerns for 2013-2014 by company type
5.1.2 Leading business concerns for 2013-2014 by region
5.1.3 Leading business concerns for 2013-2014 by company turnover
5.2 Global Construction Industry - Key Supplier Actions to Maintain and Win Buyer Business
5.2.1 Actions to maintain and secure buyer business by company type
5.2.2 Actions to maintain and secure buyer business by region
5.2.3 Actions to maintain and secure buyer business by turnover
5.2.4 Actions to maintain and secure buyer business by senior-level respondents
5.3 Global Construction Industry - Key Variations in Operational Costs
5.3.1 Key variations in operational costs by contractors and developers
5.3.2 Key variations in operational costs by suppliers
5.3.3 Key variations in operational costs by region
5.3.4 Key variations in operational costs by company turnover
5.4 Global Construction Industry - Impact of Costs on Product Pricing
5.4.1 Impact of costs on product pricing by contractors and developers
5.4.2 Impact of costs on product pricing by suppliers

6 Global Construction Industry - Supplier Marketing Spend Activity
6.1 Annual Marketing Budgets - Global Construction Industry Suppliers
6.1.1 Annual marketing budgets by suppliers
6.1.2 Annual marketing budgets by region
6.1.3 Annual marketing budgets by company turnover
6.2 Planned Change in Marketing Expenditure Levels - Global Construction Industry Suppliers
6.2.1 Planned change in marketing expenditure by suppliers
6.2.2 Planned change in marketing expenditure by region
6.2.3 Planned change in marketing expenditure by company turnover
6.2.4 Planned change in marketing expenditure levels by revenue growth expectations
6.3 Future Investment in Media Channels - Global Construction Industry Suppliers
6.3.1 Future investment in media channels by suppliers
6.3.2 Future investment in media channels by region
6.3.3 Future investment in media channels by company turnover
6.4 Global Construction Industry Suppliers' Future Investment in Marketing and Sales Technology
6.4.1 Planned investment in marketing and sales technologies by suppliers
6.4.2 Planned investment in marketing and sales technologies by region
6.4.3 Planned investment in marketing and sales technologies by company turnover

7 Marketing and Sales Behaviors and Strategies in 2013-2014
7.1 Key Marketing Aims for 2013-2014 - Global Construction Industry
7.1.1 Key marketing aims by suppliers
7.1.2 Key marketing aims by region
7.1.3 Key marketing aims by company turnover
7.1.4 Key marketing aims by revenue growth expectations
7.2 Essential Amendments to Marketing Activities in 2013-2014
7.2.1 Amendments to marketing activities by suppliers
7.2.2 Amendments to marketing activities by region
7.2.3 Amendments to marketing activities by company turnover
7.3 Best Uses of New Media for Business Prospects - Global Construction Industry
7.3.1 Best uses of new media by suppliers
7.3.2 Best uses of new media by region
7.3.3 Best uses of new media by company turnover
7.4 Critical Success Factors for Choosing a Marketing Agency
7.4.1 Critical success factors by suppliers
7.4.2 Critical success factors for choosing a marketing agency by region
7.4.3 Critical success factors for choosing a marketing agency by company turnover

For more details contact Mr. Priyank Tiwari: sales@rnrmarketresearch.com / +18883915441

Website: http://www.rnrmarketresearch.com