Australia & Canada Apparel Market 2017 Foreacast Report

Apparel in Australia, Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Apparel in Australia

Considering that economic fragility is here for a protracted stay, Australian consumers are shifting their spending accordingly. As a result, spending behaviour favouring basic bulk purchases at the cheaper end of the market and more functional or durable items purchased at mid-price points is likely to remain entrenched over the forecast period. Volume growth is expected to be confined largely to necessary purchases, with discretionary items representing an exception rather than the rule. Internet retailing, supermarkets and mass merchandisers are likely to achieve the highest retail value growth for apparel sales over the forecast period.

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Despite the nation’s relatively sound economic position, pessimism pervaded consumer sentiment in Australia over the review period, leading to some of the highest household savings rates seen in the country since the 1970s. As Australian consumers increasingly limit their discretionary spending as a reaction to the current uncertainty demonstrated within the global financial system, apparel specialist retailers and department stores alike have reported challenging retail conditions compounded by a boom in offshore internet retail and the high-profile recent arrival of several leading global fast fashion chains, such as Zara and Topshop. As a result, discounting has characterised much of the review period, as retailers have tried to coax shoppers back into their stores through extensive and prolonged sales activity.

Apparel in Canada

The Canadian apparel market is reaching a point of intense competition as brands and retailers face a more saturated environment than at any time in the market’s history. Much of this competition is being driven by an influx of foreign retailers such as J. Crew, Coach, Forever 21, H&M, Zara and others, as international brands seek to move into Canada to benefit from the country’s relatively stable economy and growing retail spending. In this environment, many domestic retailers are struggling as companies such as Zellers close their doors, and Sears Canada undergoes a significant restructuring in order to remain competitive in a market that is becoming increasingly polarised.

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Apparel sales in Canada grew at a slightly weaker pace in 2012 than the previous year, yet the market is continuing to see positive sales as it recovers from the recession. However, while growth has improved recently, sales are slowing in some key categories. Although consumers were hesitant to invest heavily in apparel items in recent years, this began to change in 2011 and has carried into 2012 as areas such as clothing accessories and men’s outerwear have performed well. Much of the strength of the market is being driven by the polarisation that has occurred in the past several years as both the high and low end segments of the market are experiencing strong growth.

Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Apparel market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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