Paul Thomen

Thursday, 24 October 2013

Latest Study on Savory Snacks Market in USA

The report “The US Savory Snacks Market: What Consumers Eat and Why? ″ by Canadean is now available at Contact with The US Savory Snacks Market: What Consumers Eat and Why? In subject line and your contact details to purchase this report or get your questions answered.
The collection of ‘Snack Foods’ market research reports has a new addition of” The US Savory Snacks Market: What Consumers Eat and Why?  ”on This report provides the results for the US Savory Snacks Market from RnRMarketResearch is unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape
Why was the report written?
Marketers in the Savory Snacks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the savory snacks market they account for, and which consumer trends drive their behavior.

Request a sample copy of this report by Canadean @ .

What is the current market landscape and what is changing?
Savory Snacks is a market where Consumer Trends tend to conflict as much as combine. While many consumers seek to lead healthier lives, snacking and the Trends associated with it revolves around indulgence, fun and enjoyment, and other similar trends. To create clarity on which consumer trends are driving the market, and how important they are, marketers need a clear and robust picture of who is consuming these products and which trends are driving their behaviors.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Key Features and Benefits
§  Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks.
§  Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
§  Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
§  Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Complete report spread across [96] pages available @ . Read more on The US Savory Snacks Market: What Consumers Eat and Why?” report below.

Key Market Issues

  • Overall the Savory Snacks market is highly trend orientated, but the picture varies greatly by category. In some categories just under a third of the value is being directly influenced by consumer trends, whereas elsewhere leading trends influence far less actual value.
  • Overall, branded products account for most of the Savory Snacks products in the US, with Private Labels struggling to achieve greater penetration. However, trends in Private Label penetration in other countries, especially where these products have been able to increase their quality, have shown that brands should act now in order to consolidate on this position and prevent future loss of market presence for these products.
  • In several categories the leading brands have strong positions, but beyond these leaders the pattern of brand share is quite fragmented, providing potential opportunities for new market entrants to take share from weaker brands.
Key Highlights

  • In volume terms the retailing of Savory Snacks is consolidated at the top end, with a small number of retailers controlling a large share of the market. However, outside of this leading group the share is highly fragmented. For companies in this market to build significant scale quickly, securing listings amongst these leading retailers, inevitably including Walmart, will be key to success.
  • Several trends affect the market, and while the picture varies greatly by category overall it can be said that many consumers are influenced not only by the trend of Indulgence, but that in Savory Snacks this translates into offering enjoyable, even fun, products that offer little bits of “me-time” during the day.
  • Of the total market value, over half of this is accounted for by the two leading categories of Processed Snacks and Potato Chips. However, the importance of trends varies between them, making a deep understanding of “where to play” essential for effective product positioning.

For further information on The US Savory Snacks Market: What Consumers Eat and Why?” report OR for any other business research / market intelligence need on the ‘Snack Foods ’ market ( .), contact / Call +1 888 391 5441.

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