Paul Thomen

Thursday, 24 October 2013

The Fish and Seafood Industry in US

The report “The US Fish and Seafood Market: What Consumers Eat and Why? ″ by Canadean is now available at Contact with The US Fish and Seafood Market: What Consumers Eat and Why? In subject line and your contact details to purchase this report or get your questions answered.
The collection of ‘Fish & Seafood’ market research reports has a new addition of” The US Fish and Seafood Market: What Consumers Eat and Why? ”on This report provides the results for the Fish and Seafood market in US from RnRMarketResearch is unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.
Introduction and Landscape
Why was the report written?
Marketers in the Fish and Seafood market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data which shows the exact size of consumer groups, how much of the Fish and Seafood market they account for, and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
Most Fish and Seafood categories are already well established in US, and outside of population trends the opportunities for volume growth appear limited, unless innovations can find areas of latent demand. Instead the Fish and Seafood industry should seek to find ways of offering greater value to US consumers in order to drive value growth. However, this will be difficult given the weak state of the US economy and its low consumer confidence.
Request a sample copy of this report by Canadean @ .
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Key Features and Benefits
§  Consumer data based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Ambient Fish and Seafood, Dried Fish and Seafood, Fresh Fish and Seafood (counter), Frozen Fish and Seafood, Raw Packaged Fish and Seafood – Processed Pieces, Raw Packaged Fish and Seafood – Whole Cuts.
§  Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
§  Consumer Penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
§  Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling
Complete report spread across [71] pages available @ . Read more on The US Fish and Seafood Market: What Consumers Eat and Why?” report below.

Key Market Issues
  • In several categories there is a noticeable reduction in the share of users (across all user groups) for the Twins and Early Teens age group. This age range appears to be one where consumption habits from childhood are reassessed, although are still under parental guidance.
  • Older Consumers represent almost 30% of the population in the US; however, over 27% of the Fresh Fish market by value is consumed by them. Marketers need to focus campaigns on encouraging Fresh Fish consumption in the younger generations, in order to not lose value as these consumers age, at the same time as maintaining their current consumer base.
  • Consumption of Fish and Seafood in the US is fairly evenly split between Males and Females. However, in the Dried Food category there is a much higher proportion of Male consumption. Marketers need to be aware of this gender bias so that they can encourage Female consumption to improve market value in this currently small market.
Key Highlights
  • Private Label products have a moderate penetration in the Fish and Seafood market in the US across all categories. The level of penetration is around 30% in all but Dried Fish where it is closer to 65%. In the remaining categories there are one or two main brands and the rest of the market is fragmented so there is room for Private Label to grow further. Marketers of national brands need to maintain their focus in order to avoid becoming a target for Private Label competition.
  • Ambient Fish and Seafood has the largest share of the Fish and Seafood market in the US, followed by Frozen Fish and Seafood, and Raw Packaged Fish and Seafood – whole cuts; with the exception of the much smaller Dried Fish and Seafood market the remaining categories have slightly smaller but similar shares. Any changes in consumption rates in these larger markets will have a significant effect on market values and shares.
  • Not only do a large proportion of US consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success

For further information on The US Fish and Seafood Market: What Consumers Eat and Why?” report OR for any other business research / market intelligence need on the ‘Fish & Seafood’ market ( .), contact / Call +1 888 391 5441.

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