Paul Thomen

Thursday, 31 October 2013

Top Report on Russian Dairy Market

The report “The Russian Dairy Market: What Consumers Eat and Why? ″ by Canadean is now available at Contact with The Russian Dairy Market: What Consumers Eat and Why? in subject line and your contact details to purchase this report or get your questions answered.

The collection of ‘Dairy Products’ market research reports has a new addition of “The Russian Dairy Market: What Consumers Eat and Why?” on .This report provides the results for the Dairy market in Russia is unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices in organized retail market. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape
Why was the report written?

Marketers in the Dairy market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Dairy market they account for, and which consumer trends drive their behavior.

Request a sample copy of this report by Canadean @ .

What is the current market landscape and what is changing?
As Russia undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.
What are the key drivers behind recent market changes?

Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Complete report is available @ . Read more on “The Russian Dairy Market: What Consumers Eat and Why?” report below.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Butter & Spreadable Fats, Cheese, Cream, Milk, Puddings/Desserts, and Yogurt.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.
Unique organized retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Heavy frequency consumption is highest among Kids & Babies and Tweens & Early Teens. The percentage of consumers remains similar in all adult categories, but their consumption frequency decreases. As such, suppliers should develop strategies to increase how often adults eat Yoghurt.
The Dairy market is dominated by two categories, Cheese and Milk, which constitute 61% of the Russian market by value. The third-largest product category, Yoghurt, accounts for another 20.3% of the market.
Men consume Cheese slightly more often than women. For instance, 38% of men are Heavy frequency consumers compared to 33% of women.

Key Highlights

Older Consumers account for 25.3% of the Russian Dairy market by value, the highest share of any age group. This is a result of their sheer numbers, with Older Consumers also accounting for 23% of the population. No age group consumes Dairy products disproportionally, with market shares closely matching the country’s population profile.

Not only do a large proportion of Russian consumers, particularly in the Cheese and Butter & Spreadable Fats categories, highlight that specific consumer trends have an influence on their consumption; this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

Private label penetration is low, reaching at 12.5% in Milk. One reason for this is the fragmented nature of the Russian retail market, with private labels typically more successful in mature, concentrated retail markets.

For further information on The Russian Dairy Market: What Consumers Eat and Why?” report OR for any other business research / market intelligence need on the ‘Dairy Products’ market ( .), contact / Call +1 888 391 5441.

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