Latest Report on Chinese Soft Drinks Industry

This report offers:

• Consumer data based on proprietary surveys and consumer group tracking and modelling for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready to Drink Tea & Coffee.
• Detailed consumer segmentation covering 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
• Consumer penetration for brands and private labels, based on the original survey results augmented with subsequent consumer tracking and modelling.
• Unique retailer choice data at the product category level, again based on the original survey results’ augmentation with consumer tracking and modelling.

Request a sample copy of this report @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=126580 .

This will facilitate:

• A clear understanding of who is consuming what and what is motivating this consumption.
• Accurate quantification of the impact of consumer trends on specific segments of the market, as well as the market as a whole.
• The informed updating of marketing tactics and strategic planning based on the very latest consumer behaviour.

 Personal space and Changing Life stages are identified as having Greatest Impact on Consumer Behaviour in China’s Soft Drinks market.

 As economic and societal change drives incremental evolution of behavioral patterns, consumers’ consumption patterns can undergo changes as a result of a multitude of different trends: from indulgence to media influence, from aspirations for healthy lifestyles to the shifting state of gender roles, an understanding of which segments of society are consuming which products and why provides companies with an invaluable insight into the motivating forces of the market, allowing them to position their products with maximum efficiency and reap the greatest rewards. 

Consumer specialist new report – The Chinese Soft Drinks Market: What Consumers Drinks and Why? – is the result of its unique, highly detailed, and proprietary study of consumers’ Soft Drinks consumption habits, offering highly segmented data on the influence of 20 consumer trends on 26 consumer groups over 7 product categories within the Soft Drinks sector. Together with its provision of consumer penetration data for brands and private labels, and unique retailer choice data at the product category level – both of which augment original survey results with subsequent consumer tracking and modeling – this report answers the key questions integral to any Consumer Packaged Goods organization’s success: who is consuming what, and what is motivating this consumption? With its accurate quantification of the impact of consumer trends on specific segments of the market, The Chinese Soft Drinks Market: What Consumers Drinks and Why? Facilitates informed updating of marketing tactics and strategic planning, and should be considered required reading for those serious about capitalizing on the opportunities in China’s Soft Drinks market.

Some key insights include:

• Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

• Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready to Drink Tea & Coffee.

• Consumer segment analysis reveals that Bottled Water has a particularly low penetration rate among Older Consumers, where over half are Non-users compared to a high of 30% among Older Young Adults. This indicates that Older Consumers are less likely to pay for bottled water, instead turning to alternatives such as tap water or other Soft Drinks at a greater frequency than younger consumers.
• While the Smoothies category features a high proportion of Non-users, of those that do consume the product, many do so at a Heavy frequency. Heavy consumption is particularly evident among Kids & Babies and Tweens & Early Teens.

• While overall penetration of Ready to Drink Tea & Coffee is similar amongst men and women, men are more likely to be Heavy consumers. In contrast, more women consume at a Medium frequency, highlighting the potential for these consumers to transition into Heavy consumption.

• Cohort group analysis reveals that Pre-Mid-Lifers have the highest value share of the Soft Drinks market with20%, indicating that it is the most important target group.

• Brand analysis reveals that private labels have more than 20% penetration in the Smoothies market in China, compared to less than 10% penetration in Sparkling Soft Drinks. This is due to the lack of strong national brands, compared to the Sparkling Soft Drinks market that features companies such as Coca-Cola and PepsiCo.

• Juices account for more than 30% of total sales in the Chinese Soft Drinks market. It is followed by Smoothies, Bottled Water, and Ready to Drink Tea & Coffee. Sparkling drinks occupies fifth position in China.

Complete report is available @ http://www.rnrmarketresearch.com/the-chinese-soft-drinks-market-what-consumers-drink-and-why-market-report.html .