Top Report on Cards and Payments Market in Germany

The Report “Germany’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape″ by Timetric is now available at RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with Germany’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape in subject line and your contact details to purchase this report or get your questions answered.

The collection of ‘Credit Card’ market research reports has a new addition of “Germany’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape” on RnRMarketResearch.com. The report provides top-level market analysis, information and insights on Germany’s cards and payments industry, including:

§  Current and forecast values for each category of Germany’s cards and payments industry including debit cards, credit cards, prepaid cards and charge cards.

§  Comprehensive analysis of the industry’s market attractiveness and future growth areas.

§  Analysis of various market drivers and regulations governing Germany’s cards and payments industry.

§  Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market.

§  Comprehensive analysis of consumer attitudes and buying preferences for cards.

§  Competitive landscape of Germany’s cards and payments industry.

Request a sample copy of this report by Timetric @ http://www.rnrmarketresearch.com/contacts/request-sample?rname=137985 .

Summary

Despite economic slowdown, the German card payments industry registered growth during the review period (2008-2012). The card payments channel recorded a review-period compound annual growth rate (CAGR) of 3.56%, to reach 247.6 million cards in circulation in 2012 and a value of EUR519.8 billion (US$668.2 billion). Changing lifestyle demographics, an increase in the popularity of online shopping and a rise in disposable income per capita supported the growth of the volume of cards in circulation.

Key initiatives are being taken by the Central Bank of Germany (Deutsche Bundesbank) to facilitate cashless transactions, including the adoption of the secure single euro payments area (SEPA) system, the implementation of Europay, MasterCard and Visa (EMV) technology and development of e-payment systems. The introduction of SEPA systems across Europe will harmonize all European retail payment systems. Germany plans to completely migrate to EMV technology by February 1, 2016. EMV-based cards and point of sale (POS) terminals will facilitate the expansion of the contactless payment system and NFC technology in the retail sector. Der Deutsche Sparkassen- und Giroverband (DSGV or the German Saving Bank Association) is enabling contactless technology across all bank savings cards in 2014. Additionally, Visa Europe launched its payWave enabled credit and debit cards alongside six German banks to provide a contactless payment service in 2012. Another important development in the German contactless payment system was the launch of the Touch & Travel mobile ticketing service by Deutsche Bahn in 2011. The service allows users to touch in and out at stations via ‘Touchpoints’, through the use of a near field communication (NFC) enable card or via a 2D barcode on a smartphone.

Complete report is available @ http://www.rnrmarketresearch.com/germanys-cards-and-payments-industry-emerging-opportunities-trends-size-drivers-strategies-products-and-competitive-landscape-market-report.html . Read more on “Germany’s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape” report below.

Scope

§  This report provides a comprehensive analysis of Germany’s cards and payments industry.

§  It provides current value for Germany’s cards and payments industry for the year 2012 and forecast figure for the year 2017.

§  It details the different macroeconomic, infrastructural and business drivers affecting Germany’s cards and payments industry.

§  It outlines current regulatory framework in the industry.

§  It details the marketing strategies used by various bankers and other institutions.

§  It profiles the major banks in Germany’s cards and payments industry.

Reasons to Buy

§  Make strategic business decisions using top-level historic and forecast market data related to Germany’s cards and payments industry and each market within it.

§  Understand the key market trends and growth opportunities within Germany’s cards and payments industry.

§  Assess the competitive dynamics in Germany’s cards and payments industry.

§  Gain insights in to the marketing strategies used for selling various types of cards in Germany’s market.

§  Gain insights into key regulations governing Germany’s cards and payment industry.

Key Highlights

§  •The German cards and payments industry appears lucrative due to the adoption of SEPA and e-SEPA systems, which will motivate consumers to adopt to cashless transactions. The advent of EMV, NFC, mobile payments, mobile wallets and contactless payment systems will fuel industry growth.

§  The card payments channel recorded a review-period compound annual growth rate (CAGR) of 3.56%, to reach 247.6 million cards in circulation in 2012 and a value of EUR519.8 billion (US$668.2 billion). Changing lifestyle demographics, an increase in the popularity of online shopping and a rise in disposable income per capita supported the growth of the volume of cards in circulation.

§  •Key initiatives are being taken by the Central Bank of Germany (Deutsche Bundesbank) to facilitate cashless transactions, including the adoption of the secure single euro payments area (SEPA) system, the implementation of Europay, MasterCard and Visa (EMV) technology and development of e-payment systems. The introduction of SEPA systems across Europe will harmonize all European retail payment systems. Germany plans to completely migrate to EMV technology by February 1, 2016.

§  •Germany recorded an e-commerce and m-commerce boom during the review period. In comparison with 2011, online retail sales grew by 24.8% in 2012. Consumer card expenditure at online retailers accounted for the highest CAGR of 22.28% in 2012. The implementation of advanced security measures such as the integrity guard, virtual credit cards, virtual keyboards and dynamic passwords increased consumer confidence.

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