US Outdoor Furniture & Grills Market to 2017

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US demand to rise 4% annually through 2017

The US outdoor furniture and grill industry (including patio heaters and accessories such as umbrellas, covers, cushions, and grilling utensils) is expected to grow four percent per year through 2017, rebounding from the declines of the recession-impacted 2007-2012 period. Rising interest in decorating outdoor spaces as if they were indoor rooms will spur gains. This trend leads consumers to buy higher value pieces that coordinate with their interior designs, thus expanding living space to the outdoors. Sales will also grow along with demand for products, such as fire pits and patio heaters, that enable consumers to extend the outdoor season. The popularity of outdoor dining and recreation, paired with state and local regulations limiting or banning smoking indoors, will aid gains for outdoor furniture and grills in all geographic regions.

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Shipments of outdoor furniture and grills will grow somewhat more slowly than demand through 2017, reflecting the importance of imports, particularly among smaller or less expensive products. Imports have long claimed a significant share of the US outdoor furniture and grill market.

Patio heating products to be fastest growing types

The leading product category in 2012 was outdoor furniture and accessories. Furniture gains will stem from purchases of higher value deep seating (chairs/sofas  that have bigger, longer cushions) and motion pieces (those that swivel or rock), reflecting the extension of indoor-style decorating to patios and decks.

Demand for grills and grilling accessories will grow more slowly than demand for furniture, but will rebound from the declines suffered during the 2007-2012 period. While most consumers cannot afford high-end outdoor kitchens, their awareness of the trend will stimulate higher value grill purchases. In addition, there is growing interest in owning more than one grill; some homeowners enjoy multiple preparation techniques, such as smoking and frying, while others purchase portable grills for tailgating and camping.

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Patio heating products, including fire pits, that allow outdoor spaces to be used comfortably  even in cooler weather, will see the fastest growth through 2017, albeit from a small base. This product segment has a spillover impact on outdoor furniture and accessory demand since consumers spend more on outdoor furnishings when they can be used for a greater portion of the year.

Housing market, consumer spending to remain key factors of demand

The outdoor furniture and grill industry is dominated by the residential market. For this reason, recoveries in the housing market and consumer spending have been important stimulants of demand since 2010 and will continue to be so through 2017. Demand in the smaller nonresidential market — primarily lodging and restaurants — is anticipated to improve as well through 2017. Pent-up replacement demand will support growth as these establishments continue to recover from the 2007-2009 recession. The remainder of sales goes to locations such as state, local, and national parks; beaches; boats; campgrounds; and other recreational facilities.

Company Profiles

Profiles 38 global players such as Agio International, Brown Jordan International, Ferrellgas Partners, Grand Basket, Treasure Garden, WC Bradley and Weber-Stephe

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