US Fiber Cement Market 2017

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This study analyzes the US fiber cement products industry. It presents historical demand data for 2002, 2007 and 2012, and forecasts for 2017 and 2022 by material (e.g., sand, portland cement, cellulosic materials), application (e.g., siding, backerboard, molding and trim), market (e.g., residential, nonresidential) and US region. The study also considers market environment factors, details industry structure, evaluates company market share and profiles industry participants.

US demand to rise 8% annually through 2017

Fiber cement products have seen sharp increases in use since their introduction to the US in the early 1990s. Siding made from fiber cement took market share from wood siding because it offers home- owners a similar aesthetic appearance, but requires much less maintenance and is more resistant to damage caused by exposure to the elements and insect attack. Over the last two decades, fiber cement products have continued to see increasing use in building construction applications as construction professionals became more familiar with the material.

US demand for fiber cement products is forecast to rise 8.0 percent annually to 2.8 billion square feet in 2017, valued at $2.7 billion. Advances will be spurred by a rebound in residential building construction spending, particularly in the new housing segment. Growth will be further spurred by increasing use of fiber cement products because of their favorable aesthetic and performance properties.

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New housing to be fastest growing market

The new housing market will register the most rapid growth in fiber cement demand through 2017, advancing nearly 16 percent annually as housing starts rise from their low 2012 base. Home builders will be more likely to specify siding and exterior trim made from fiber cement because it can be made to look like brick and stone. Other builders may select fiber cement siding because it is seen as more attractive than vinyl.

Residential improvement and repair uses accounted for the largest share of fiber cement products demand in 2012. Consumer interest in bathroom renovation projects supported demand for fiber cement backerboard installed beneath decorative tile flooring and bathtub and shower surrounds. Going forward, demand  will be aided by a favorable lending environment that will make it easier for homeowners to take out home equity loans to fund improvement projects such as siding replacement and tile floors.

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Nonresidential demand for fiber cement is forecast to rise steadily through 2017, spurred by rebounding nonresidential building construction. Fiber cement products will increasingly be specified by architects and contractors because they can be made to resemble more expensive materials, such as brick and natural stone.

Siding applications to offer best growth opportunities

Siding accounted for the largest share of fiber cement products demand in 2012 with two-thirds of the market. Fiber cement siding has seen an increase in its share of US siding demand over the past decade as builders and homeowners became more familiar with the performance and aesthetic advantages of the material. Siding made from fiber cement has largely supplanted wood siding, because fiber cement is nearly impervious to degradation and requires less maintenance than wood. Through 2017, fiber cement siding demand will grow rapidly, fueled by rebounding housing starts. Fiber cement is less expensive than brick, which will give rise to opportunities in the South, where brick is currently the most popular siding material. Fiber cement is also seen as a more attractive alternative to vinyl siding, which will promote the adaptation of the material in the Midwest and Northeast.

Company Profiles

Profiles for key US industry players such as CertainTeed, GAF Materials, James Hardie, Maxtile and Nichiha

Complete report spread across 253 pages available @ http://www.rnrmarketresearch.com/fiber-cement-to-2017-market-report.html .

Additional Information

This comprehensive study examines the US fiber cement industry by application, market, and region. Shipments of fiber cement are provided in area terms, while the raw materials used in the production of fiber cement are discussed. In addition to offering a market outlook, the study identifies and profiles industry participants, such as fiber cement producers and suppliers of production equipment and raw materials. The study also discusses key industry competitive variables and product development efforts.

Historical data are provided for 2002, 2007, and 2012 with forecasts for the years 2017 and 2022. “Demand” is defined as production plus imports, minus exports. This is synonymous with terms such as “sales” and “apparent consumption.” Data are presented in millions of square feet and millions of US dollars, and in millions of pounds for the raw materials used in the production of fiber cement. Data in square feet are actually volumetric measurements; per the terms of this study, demand for fiber cement in area terms is assumed to comprise a board with a thickness of 5/16-inch. This thickness is used because it is the standard size of fiber cement siding, which accounts for the vast majority of fiber cement used in the US. Demand for products not sold in 5/16- inch thicknesses — such as backerboard — has been converted to a 5/16-inch thickness to ensure consistency across the study.

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