Turkey Travel and Tourism Market Growth Opportunities and Developments to 2018

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Synopsis

The report provides detailed market analysis, information and insights, including:

• Historic and forecast tourist volumes covering the entire Turkish travel and tourism sector
• Detailed analysis of tourist spending patterns in Turkey for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
• Detailed market classification across each category, with analysis using similar metrics
• Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Summary

The Turkish travel and tourism sector performed well during the review period (2009–2013), with growth recorded in both domestic and international tourist volumes. Timetric expects the growth to continue over the forecast period (2014–2018), driven by government initiatives to promote Turkish tourism offerings in key European source markets and emerging markets such as India, growth in business-related tourism, and an increase in air traffic.

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Scope

This report provides an extensive analysis related to  tourism demands and flows in Turkey:

• It details historical values for the Turkish tourism sector for 2009–2013, along with forecast figures for 2014–2018.
• It provides comprehensive analysis of  travel and tourism demand factors, with values for both the 2009–2013 review period and the 2014–2018 forecast period.
• The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Turkey.
• It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009–2013 review period and the 2014–2018 forecast period.

Reasons To Buy

• Take strategic business decisions using historic and forecast market data related to the Turkish travel and tourism sector.
• Understand the demand-side dynamics within the Turkish travel and tourism sector, along with key market trends and growth opportunities.

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Key Highlights

• The tourism sector relies heavily on spending by international arrivals; inbound tourism expenditure totaled TRY32.3 billion (US$17.1 billion) in 2013, compared to TRY22.4 billion (US$11.8 billion) from domestic travel in the same year. This is despite the domestic tourism volume being more than double international arrivals (69.2 million domestic trips against 32.8 million international arrivals) in 2013.
• Istanbul, the capital city, is a leading tourism hub. MasterCard’s Global Destination Cities Index 2013 ranked the city the third-most-visited city in the world. The number of arrivals to Istanbul increased at a rate of 9.5% in 2012 to reach 10.37 million in 2013.
• Turkey is making continuous efforts to promote itself as a leading medical tourism destination. According to the Turkish Ministry of Health, the country received 270,000 medical tourists in 2012. The country’s medical tourism offerings include dentistry, optometry, orthopedics, plastic surgery, spa and healthcare services. In February 2013, the Turkish parliament passed a regulation favoring private investment in the healthcare sector. The country is also planning to introduce tax-free healthcare zones to increase the number of medical tourists to the country and the foreign investment in Turkey’s medical sector. The Ministry of Health expects medical tourists to rise from 270,000 in 2012 to 500,000 in 2015, and to 2.0 million by 2023.

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Key Highlights continued…

·         To attract more visitors from key European countries such as Germany, Russia and Ukraine, the Turkish Ministry of Culture and Tourism launched a promotional campaign in the key cities of the aforementioned countries in association with Turkish Hoteliers Federation (TUROFED) in 2013. As part of the campaign, tourism advertisements were seen on the covers of popular magazines in Germany for four months. In Russia and Ukraine, 150,000 magazines providing information on tourism in Turkey were distributed in Moscow, St. Petersburg and Kiev.

·         Passenger traffic growth is expected to slow over the forecast period to a CAGR of 6.76%. The country’s airlines are maintaining capacity discipline and are adopting a conservative approach to capacity increases to better match demand with supply. Increasing demand and capacity reductions in less profitable markets will enable the airlines to continue to improve yields and generate revenue. Total airline revenue is expected to increase at a forecast-period CAGR of 9.34%.

·         Turkey, with its increasing domestic and international tourist volumes driving the growing demand for accommodation, also observed an increase in investment in the hotel market. Istanbul is a key entry point for hotel brands that have still not entered the Turkish market. Following the success of the tourism sector in the country, several new hotels have opened and many others are scheduled for the future.

      Turkey’s car rental market recorded a CAGR of 14.66% during the review period to reach a market value of TRY343.8 million (US$181.8 million) in 2013. The majority of car rental revenues are generated at non-airport locations. In 2013, the non-airport car rental value accounted for 47.9% of the total. Leisure car rentals accounted for 62.4% of the total car rental value in 2013 and business car rentals accounted for 31.3%.

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