Business Travellers’ Airport Retail Trends, 2013-2014

This report is the result of global business travellers with regard to airport operators and retailers’ efforts to increase non-aeronautical revenues to capitalize on growing passenger volumes.

  It offers:

• Analysis of trends in airport retail, with an exploration of how opportunities and demand are set to change in 2013-2014.
• Access to the opinions and purchasing behaviours of business travellers, in addition to an examination of their expectations of total expenditure at airport retail outlets and necessary developments for better footfall.
• Information categorized by age, gender, income levels, region, travel destination and travel frequency, in addition to comparative analysis between two years of survey results (wherever applicable). 

• An examination of:
• Store visits and time spend
• Projection of shopping expenditure
• Product selection criteria
• Impact of new shopping features
• Marketing initiatives
• Prominent products and associated growth opportunities
• Payment methods and their significance
• Airports with best retail experience
• Factors affecting business travellers’ purchasing demand
• Duty-free shopping concerns
• Most visible and popular products
• Preferred product categories

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This will facilitate:

• Organizations developing accurate expectations with regard to travellers’ likely expenditure in airport retail outlets, and a proper understanding of the necessary developments for better business travellers’ footfall.
• Identification of the key challenges and opportunities in shopping at duty-free and duty paid outlets, in addition to the key actions required to overcome the challenges.
• Accurate perception of the significance of pre-planned and impulse buying behaviours at airport retail outlets.
• Identification of key product categories that occupy a significant portion of airport retail space and recognition of the most popular products purchased in the last six months.

Promotional Offers Identified as the Key to Airport Retail Success in 2013-14

Promotional offers have been identified as essential for the airport retail industry for success in 2013-2014, according to leading consumer specialist report - Global Business Travellers  Airport Retail Trends, 2013-2014 – with 78% of survey respondents identifying the ‘promotion of price advantages over city-centre retailers’ as the key activity that can optimize the business of airport retailers.

This report is the result of an extensive survey of global business travellers with regard to airport operators and retailers’ efforts to increase non-aeronautical revenues to capitalize on growing passenger volumes. It offers analysis of trends in airport retail, with an explanation of how opportunities and demand are set to change in 2013-14, providing access to the opinions and purchasing behaviors of business travellers, in addition to an examination of their expectations of total expenditure at airport retail outlets and necessary developments for better footfall.

This information is categorized by age, gender, income levels, region, travel destination, and travel frequency, examining a wide range of variables in regard to purchasing behaviour in airport retail outlets. This facilitates the formulation of accurate expectations with regard to travellers’ behaviour, in addition to the identification of key challenges, opportunities, product categories, and promotional activities to maximize revenue in the airport retail market, thereby making Global Business Travellers’ Airport Retail Trends, 2013-2014 required reading for those seeking to position their businesses to meet the expectations and demands of global business travellers.

Some Key Insights Include:

• When travelling by air, the highest percentage of passengers prefers to shop at retail stores.
• Overall, 52% of respondents spent ‘US$25-US$100’ on shopping at duty free airport retail shops, whilst 45% spend ‘less than US$25’ at duty paid airport retail outlets.
• Respondents expect ‘no or minimal change’ in their overall shopping expenditure at airport retail stores 2013-2014, with only 17% of respondents forecasting their overall shopping at airport retail stores to increase considerable over the next six months – a decline of 2% from the respondents who expressed similar opinions in 2012.
• Tobacco, perfumes, cosmetics, and alcoholic beverages are the most popular products amongst pre-planned purchases, whilst art and craft, music and video, and clothing and footwear products are the most likely to be purchased on impulse. 
• ‘Renowned brands at discounted prices’, ‘last minute gifts’, and ‘utilization of time’ are the key factors to induce purchase at airport retail stores.
• ‘Occasional high prices’, ‘return or exchange of goods’, and ‘security concerns for liquid items’ are the most pressing concerns that influence shopping at airport retail outlets.
• Promoting price advantages over city-centre retailers’ and ‘adapting offers to passenger profiles are crucial for business of airport retailers.
• Dubai International Airport and Heathrow Terminal 5 Airport are the leading airports in terms of the retail experience offered to business travellers.

Complete report is available @ http://www.rnrmarketresearch.com/global-business-travelers-airport-retail-trends-2013-2014-market-report.html .

Global Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology

The report is based on primary survey research of more than 1,000 industry professionals who travelled at least once in the last three months. The research was conducted by Timetric using its premium consumer panels; This report provides the reader with a definitive analysis of the outlook for business travel and explores how opportunities and demand are set to change in 2013-2014; This report will help the reader to forecast business traveler expenditure on hotel accommodation, understand trends in business travel and assess customer expectations of new technologies and services; Key topics covered include forecasts of expenditure on hotel accommodation, hotel selection criterion, customer expectations of new technologies, marketing initiatives, and sustainability implementation; This report helps to drive revenues and cut costs by benchmarking the use of sustainability in the industry and also helps to identify new opportunities for growth.

“Global Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services”( http://www.rnrmarketresearch.com/global-business-traveler-survey-2013-hotel-accommodation-selection-criteria-and-customer-expectations-of-new-technology-promotions-and-services-market-report.html) is the result of an extensive multi-industry survey drawn from Timetric’s exclusive panel of global business travelers. It contains in-depth analysis on global trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2013-2014. The report also benchmarks the types of hotels that business travelers choose and identifies preferred modes and channels of hotel selection. This report also examines new technologies, green initiatives and socially responsible measures that appeal to business travelers, and also analyzes the key drivers and popular promotional offers which influence business travelers to choose a particular hotel.

Scope

The report features the opinions of hotel industry consumer respondents related to the following:

- Average stay at business hotels

- Change in expenditure on hotel accommodation

- Popular hotel types and preferred modes of hotel selection

- Importance of green certifications and key sustainable facilities

- Critical social responsibility initiatives

- Major technology features and key drivers influencing online reservations

- Importance of mobile technology services

- Key drivers of frequent visits and popularity of promotional offers

- Strategic initiatives for repeat business

Reasons To Buy

- Effectively examine business traveler perceptions on the average length of stay in a hotel and the changes in hotel accommodation expenditure to determine business growth opportunities

- Identify popular hotel types, preferred modes of hotel selection and key channels for research to channelize marketing resources for better return on investment

- Explore business traveler affinity towards green certification and sustainability initiatives and successfully implement them into hotel operations

- Understand customer perceptions of new technology, drivers influencing online reservations and the growing importance of mobile technologies to enhance customer retention and direct sales

- Identify key features of business hotels which influence frequent visits and formulate marketing strategies to win business

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Key Highlights

- Overall, 44% of survey respondents rated ‘mid-scale’ hotels as the type of hotel they expect to stay in over the next 12 months

- In total, 50% of respondents selected ‘company recommendation’ as the preferred method of hotel selection, while 42% selected ‘online search’ and 29% selected ‘regular brand’

- For a hotel to be considered green, respondents consider ‘low energy light bulbs’ and ‘reduced usage of plastic materials’ as the key sustainability facilities that hotels should adopt

- Survey results show that ‘wireless email’ and ‘view and manage room reservations online’ are important mobile technology features for global business travelers

- Survey results indicate that ‘early check-in and late check-out facility’, ‘room upgrades’ and ‘reduced room tariffs for frequent visitors’ are the most attractive promotional offers for business travelers

Explorer More Reports of Travel Service Market @ http://www.rnrmarketresearch.com/reports/consumer-goods/travel-leisure/travel-service.

Table of Content

2 Hotel Visits and Expenditure
2.1 Average Length of Stay at Business Hotels
2.1.1 Average length of stay at business hotels - analysis by travel frequency
2.1.2 Average length of stay at business hotels - analysis by age
2.1.3 Average length of stay at business hotels - analysis by occupational group
2.1.4 Average length of stay at business hotels - analysis by region
2.1.5 Average length of stay at business hotels - analysis by company turnover
2.2 Expenditure on Hotel Accommodation
2.2.1 Expenditure on hotel accommodation - analysis by travel frequency
2.2.2 Expenditure on hotel accommodation - analysis by age
2.2.3 Expenditure on hotel accommodation - analysis by region
2.2.4 Expenditure on hotel accommodation - analysis by company turnover
2.2.5 Expenditure on hotel accommodation - analysis by industry type
2.3 Change in Expenditure on Hotel Accommodation
2.3.1 Change in expenditure on hotel accommodation - analysis by travel frequency
2.3.2 Change in expenditure on hotel accommodation - analysis by age
2.3.3 Change in expenditure on hotel accommodation - analysis by region
2.3.4 Change in expenditure on hotel accommodation - analysis by company turnover

3 Trends in Business Travel
3.1 Expected Hotel Types
3.1.1 Expected hotel types - analysis by travel frequency
3.1.2 Expected hotel types - analysis by gender
3.1.3 Expected hotel types - analysis by age
3.1.4 Expected hotel types - analysis by company turnover
3.2 Finest Hotel Destinations
3.2.1 Finest hotel destinations - analysis by travel frequency
3.2.2 Finest hotel destinations - analysis by age
3.2.3 Finest hotel destinations - analysis by company turnover
3.3 Preferred Methods of Hotel Selection
3.3.1 Preferred methods of hotel selection - analysis by travel frequency
3.3.2 Preferred methods of hotel selection - analysis by age
3.3.3 Preferred methods of hotel selection - analysis by company turnover
3.4 Key Channels of Research for Hotel Information
3.4.1 Key channels of research for hotel information - analysis by travel frequency
3.4.2 Key channels of research for hotel information - analysis by region
3.4.3 Key channels of research for hotel information - analysis by company turnover

4 Expectations of Green Initiatives from Hotels
4.1 Importance of Green Certifications
4.1.1 Importance of green-certified hotels - analysis by travel frequency
4.1.2 Importance of green-certified hotels - analysis by age
4.1.3 Importance of green-certified hotels - analysis by region
4.1.4 Importance of green-certified hotel - analysis by company turnover
4.2 Customer Expectations of Key Sustainable Facilities
4.2.1 Customer expectations of sustainable facilities - analysis by travel frequency
4.2.2 Customer expectations of sustainable facilities - analysis by age
4.2.3 Customer expectations of sustainable facilities - analysis by region
4.2.4 Customer expectations of sustainable facilities - analysis by company turnover
4.3 Critical Social Responsibility Initiatives
4.3.1 Critical social responsibility initiatives - analysis by travel frequency
4.3.2 Critical social responsibility initiatives - analysis by age
4.3.3 Critical social responsibility initiatives - analysis by region
4.3.4 Critical social responsibility initiatives - analysis by company turnover

5 Expectations of Key Technological Initiatives
5.1 Chief Technology Features
5.1.1 Chief technology features - analysis by travel frequency
5.1.2 Chief technology features - analysis by gender
5.1.3 Chief technology features - analysis by company turnover
5.2 Key Website Features Influencing Online Reservations
5.2.1 Key website features influencing online reservations - analysis by travel frequency
5.2.2 Key website features influencing online reservations - analysis by company turnover
5.3 Importance of Mobile Technology Services
5.3.1 Importance of mobile technology services - analysis by travel frequency
5.3.2 Importance of mobile technology services - analysis by company turnover

6 Future Developments for Business Growth
6.1 Key Drivers for Repeat Visits
6.1.1 Key drivers for repeat visits - analysis by travel frequency
6.1.2 Key drivers for repeat visits - analysis by age
6.1.3 Key drivers for repeat visits - analysis by company turnover
6.2 Popularity of Promotional Offers
6.2.1 Popularity of promotional offers - analysis by travel frequency
6.2.2 Popularity of promotional offers - analysis by age
6.2.3 Popularity of promotional offers - analysis by company turnover
6.3 Most Visited Hotels