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Summary
Social media presents a valuable
opportunity for retail banks. As internet access and Smartphone adoption
increase, a growing number of internet users are becoming involved with social
networking. Companies are changing their business models and product offerings
to be able to cater to the ballooning market of social media users. Banks and
other financial institutions are engaging customers with social media, which is
shaping up as a strong channel to promote new schemes, identify customer needs
and receive feedback. Although the use of social media remains risky territory
for many banks, some have started to explore opportunities in this channel and
have set out many best practices examples that can act as guiding principles
for other banks and financial institutions.
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A primary question plaguing the
banking industry on the use of social media concerns return on investment
(ROI). There are doubts over the credibility of social media as a key component
of business models due to a lack of tools to measure quantifiable results. The
potential benefits are more of qualitative in nature. Despite initial
skepticism by retail banks, social media is expected to emerge as a
complimentary channel, rather than replacing existing channels such as
television and newspapers. Financial services companies use various channels to
market products and services, and consumer opinion is now measured as an
aggregation of experiences across these channels. Over the next five years, banks
are expected to focus more on synergies that can be generated by social media
and other key channels, rather than calculating ROI in the social landscape.
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Read more on “2020 Foresight:
Retail Banking and Social Media – Do the Ends Justify the Expense? ”
report below.
Scope
·
This report provides a comprehensive analysis of social media
marketing strategies adopted by the retail banks across key emerging and
developed markets.
·
It covers key trends and provides analysis of various stages in
the use of social media by retail banks, with each stage’s potential to
influence customers.
·
It details various operational, technological and regulatory issues
and challenges faced by retail banks while adopting social media marketing
strategies.
·
It covers industry best practices and an effective framework for
the adoption of social media as a marketing tool.
·
It provides case studies on social media marketing strategies
implemented by various retail banks.
List
of Tables
Table 1: Impact of Social Media on Banks’ Business Structures
Table 2: Social Media Across Retail Banking Functions
Table 3: Global Markets by Unique Video Viewers, December 2012
Table 4: Social Media Marketing in Brazil
Table 5: Presence of Retail Banks on Social Networking Sites in Brazil
Table 6: Key Banks in Brazil and their Popularity on Key Social Networks
Table 7: Social Media Marketing in Russia
Table 8: Presence of Retail Banks on Social Networking Sites in Russia
Table 9: Key Banks in Russia and their Popularity on Key Social Networks
Table 10: Social Media Marketing in India
Table 11: Presence of Retail Banks on Social Networking Sites in India
Table 12: Key Banks in India and their Popularity on Key Social Networks
Table 13: Social Media Marketing in China
Table 14: Social Media Marketing in the US
Table 15: Key Banks in the US and their Presence on Social Media Sites
Table 16: Key Banks in the US and their Popularity on Key Social Networks
Table 17: Social Media Marketing in the UK
Table 18: Key Banks in the UK and their Presence on Social Media Sites
Table 19: Key Banks in the UK and their Popularity on Key Social Networks, July 2013
Table 20: Market Environment for Social Media Marketing in Germany
Table 21: Key Banks in Germany and their Presence on Social Media Sites
Table 22: Key Banks in Germany and their Popularity on Key Social Networks
Table 23: Social Media Marketing in Australia
Table 24: Key Banks in Australia and their Presence on Social Media Sites
Table 25: Key Banks in Australia and their Popularity on Key Social Networks
Table 2: Social Media Across Retail Banking Functions
Table 3: Global Markets by Unique Video Viewers, December 2012
Table 4: Social Media Marketing in Brazil
Table 5: Presence of Retail Banks on Social Networking Sites in Brazil
Table 6: Key Banks in Brazil and their Popularity on Key Social Networks
Table 7: Social Media Marketing in Russia
Table 8: Presence of Retail Banks on Social Networking Sites in Russia
Table 9: Key Banks in Russia and their Popularity on Key Social Networks
Table 10: Social Media Marketing in India
Table 11: Presence of Retail Banks on Social Networking Sites in India
Table 12: Key Banks in India and their Popularity on Key Social Networks
Table 13: Social Media Marketing in China
Table 14: Social Media Marketing in the US
Table 15: Key Banks in the US and their Presence on Social Media Sites
Table 16: Key Banks in the US and their Popularity on Key Social Networks
Table 17: Social Media Marketing in the UK
Table 18: Key Banks in the UK and their Presence on Social Media Sites
Table 19: Key Banks in the UK and their Popularity on Key Social Networks, July 2013
Table 20: Market Environment for Social Media Marketing in Germany
Table 21: Key Banks in Germany and their Presence on Social Media Sites
Table 22: Key Banks in Germany and their Popularity on Key Social Networks
Table 23: Social Media Marketing in Australia
Table 24: Key Banks in Australia and their Presence on Social Media Sites
Table 25: Key Banks in Australia and their Popularity on Key Social Networks
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