Travel and Tourism Market in Spain to 2017

The report “Travel and Tourism in Spain to 2017” by Timetric is now available at RnRMarketResearch.com.com. Contact sales@rnrmarketresearch.com with report name in subject line and your contact details to purchase this report or get your questions answered.

During the review period, tourist volumes in Spain decreased due to the country’s worsening economic conditions, and declining price competitiveness of coastal tourism. The country’s inbound tourist volume expanded marginally at a CAGR of 0.22% during the review period (2008−2012) and is expected to record a forecast-period (2013−2017) CAGR of 0.84%. However, government expenditure on tourism was relatively low at EUR160.0 billion, representing 15.2% of total GDP in 2012, in comparison with neighboring countries such as France, which spent EUR197.6 billion. This may have an adverse impact on the travel and tourism sector in the country.

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Given the current global growth prospects and weak domestic demand, Timetric expects the Spanish economy to contract by 1.5% in 2013 before recording positive growth of 0.8% in 2014. The weak labor market conditions are expected to directly affect personal income and consumer purchasing power in 2013. However, the economy is expected to improve in 2014 as the recently presented 2014 budget eases some of the austerity measures with the projected recovery in sight.

At the end of June 2013, the Ministry of Industry, Energy and Tourism launched Spain’s new official tourism website: www.spain.info. The site is now more an interactive tool, making it easier for tourists to use and navigate. Tourists can also book transport and lodging through the site, making it a key sales channel for Spanish tourism providers.

Football is a major attraction in cities such as Madrid, Barcelona, Valencia and Seville, which have the largest stadiums in the country. The largest is the Camp Nou in Barcelona, with a capacity of over 99,000. Football enthusiasts frequently travel to Spain to see some of the world’s most celebrated teams play, and interest in football is constantly expanding. Five new large stadiums, with estimated capacities ranging between 32,000 and 75,000, will be built and opened by 2016 in Madrid, Bilbao, Zaragoza, Valencia and Palma de Mallorca.

The Ministry of Industry, Energy and Tourism launched a campaign to promote domestic tourism in 2013. The campaign featured the slogan: “Spain, the destination that’s part of you.” This initiative was taken to stimulate domestic tourist demand and encourage people to take advantage of Spain’s diverse tourism offerings.

The Balearic Islands were the leading tourist destination in June 2013 with 1.7 million tourists visiting the region, 9% more than the previous year. The second-most-popular destination was Catalonia with 1.6 million tourists, up by 6.7%. Andalusia was visited by 817,221 inbound tourists which represents an annual growth of 2.5%.

For leisure tourism, the popular destinations for outbound Spanish tourists in 2011 were the UK, Italy, Germany and France. Most tourists visited these destinations on low-cost flights. Cruises also had a crucial role in 2011, and many outbound Spanish tourists aim to take at least one cruise in their lifetime.

International Airlines Group is positioning its budget carrier Vueling to grow in Spain with an order for 220 Airbus A320 medium-haul aircraft. In this up to 120 new aircraft will enable Vueling to continue its expansion and replace some of its older fleet by 2020. IAG also ordered 62 A320neo, a more fuel-efficient version set to come out in 2015, which could be used by British Airways, Iberia or Vueling.

Hotels in Andalucía and the Canary Islands have seen a significant rise in tourist arrivals and expenditure; Valencia recorded the strongest growth of 28%. In contrast, Madrid recorded a decrease in both tourist arrivals and expenditure in 2012, with a total of 3.4 million foreign arrivals.

A significant number of new electric rental cars are expected to be introduced in Spain in 2013, as a result of rising consumer price sensitivity and attempts by rental companies to broaden their services. The number of diesel- and petrol-powered cars will gradually decline over the coming years in favor of electric cars.

There is huge potential for growth in the Spanish travel intermediaries industry due to the country’s improving economy, increasing levels of leisure and business travel, and rapid development of e-commerce. The industry is expected to record lower prices for travel products, as travel intermediaries reduce their prices to compete with the large number of new entrants that are expected to enter the country over the forecast period.

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Italian Travel & Tourism Market 2017 at RnRMarketResearch.com

In 2012, Italy was ranked fifth by the United Nations World Tourism Organization (UNWTO) in terms of inbound tourist arrivals and international tourist receipts. While the country recorded a decline in domestic tourism in 2011, inbound tourism continued to increase. In fact, inbound tourism growth remained strong through the 2009 financial crisis and has remained so through the European debt crisis. The travel and tourism sector accounted for 10.3% of the nation’s total GDP and 11.7% of its employment in 2012.

This report provides an extensive analysis related to tourism demands and flows in Italy:

- It details historical values for the Italian tourism sector for 2008–2012, along with forecast figures for 2013–2017

- It provides comprehensive analysis of travel and tourism demand factors with values for both the 2008–2012 review period and the 2013–2017 forecast period

- The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Italy

- It provides employment and salary trends for various categories of the travel and tourism sector

- It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with values for both the 2008–2012 review period and the 2013–2017 forecast period

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Based on Timetric’s estimates, Italy’s real GDP is expected to contract by 1.7% in 2013, led by sluggish domestic demand on the back of subdued consumer and business sentiments. The economy is likely to improve in 2014 and grow by 0.3%, bolstered by improving household consumption and enhanced exports. With gradual improvement in the global economic situation, Italy’s average GDP growth is projected to be around 1.2% during 2015–2017.

The growth of the travel and tourism sector slowed in 2012 as the country entered another recessionary period. Besides the nation’s economic contraction, a decline in investment and consumer spending was also recorded. According to the National Statistic Institute (Istat), the economy contracted by 2.6%, investment decreased by 2.3% and domestic consumption declined at a rate of 0.7% over figures from 2011.

The number of tourists from Brazil, Russia, India and China (BRIC countries) increased during the review period. This upsurge is expected to make up for the decrease in domestic and European tourists. The government and tourism promotion agencies have been making efforts to attract tourists from these source countries. For example, in September 2010, Italy, France and Spain entered into an agreement to collectively attract international tourists from the BRIC countries. Under the joint logo of “European Passion”, the three countries aim to promote the Mediterranean Arc in BRIC countries.

The religious centre of Catholics, the landlocked Vatican City State within Rome, is considered one of the key reasons for the growth of religious tourism in Italy. The country has more than 30,000 churches and sanctuaries. Additionally, according to the UN’s World Tourism Organization (WTO), Italy is home to seven of the 10-most-visited Christian sanctuaries.

July–September is the peak season for domestic trips in Italy. Additionally, with a share of 54.5% of the total domestic trips in 2012, north Italy accounted for the highest number of domestic tourist arrivals, followed by central Italy with a share of 22.6%. Southern Italy accounted for only 16.0% of the total domestic trips in 2012 owing to its lack of tourism infrastructure development.

Italy attracts tourists all year round. International travelers visit Italy in the winter for skiing and visit Rome during Christmas. During Easter, tourists visit the country for religious reasons and others visit because prices are lowest during spring. In summer inbound tourists head to Mediterranean beaches, lakes and historical cities, but the season is crowded as it coincides with the peak season for domestic tourism.

A high unemployment rate in the aftermath of the financial crisis is a key concern for Italian outbound travel. The unemployment rate, which was 6.1% in 2007, increased to 8.4% in 2009. As of July 2013, the rate was at 12.0%; higher than the pre-crisis level.

Recessionary conditions in Europe during 2012 created problems for the aviation market. The situation was further worsened by a rise in fuel prices. Italy also recorded a decline in passenger traffic, particularly on the domestic front. The leading carrier, Alitalia, had to obtain a loan of EUR150 million from its shareholders in early 2013 to remain operational.

The Italian hotel market is targeting wealthy clients. As of April 2013, there were a total of 44 hotels in the first class and luxury category under construction. The completion of these hotels will add more than 7,500 rooms to the Italian hotel market. Many of the old historic buildings and monuments are being restored and renovated by leading hoteliers to convert them into accommodation. For example, the Villa Tolomei in Florence was re-opened as a five-star resort in May 2013 by Landmark Hotels. These new hotels will be advertised at the EXPO2015 World Exposition to be held in Milan in October 2015.

Italy is a European tourist destination and therefore offers potential for car rental services. Several new companies are entering the market to capitalize on the demand at major airports and key tourist attractions. In February 2013, US-based Enterprise Rent-A-Car appointed Locauto Rent as its Franchisee partner to expand its market presence in the Italian car rental market.

The expansion of domestic, inbound and outbound tourism and an increase in demand for package tours over independent travel offers potential for the travel intermediaries industry. Travel agents and tour operators must focus on religious tourism, agritourism and cultural tourism, and develop travel itineraries and packages to compliment them.

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Sweden Travel and Tourism Market 2017 Forecasts Report at RnRMarketResearch.com

The report provides detailed market analysis, information and insights, including: Historic and forecast tourist volumes covering the entire Swedish travel and tourism sector, Detailed analysis of tourist spending patterns in Sweden across various categories such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others, Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

Despite the global economic slowdown, the travel and tourism sector in Sweden expanded during the review period. The country witnessed an increase in the number of visitors, both domestic and international, as well as an increase in expenditure by tourists. Improving economic conditions within the country and in key source markets, promotional activities by the tourism authority and the hosting of international events supported this growth. Tourism has a significant role to play in the Swedish economy with a contribution of 10.8% to the total gross domestic product (GDP) in 2012. Key tourism offerings include attractive tourist destinations such as Stockholm, Gothenburg, Malmö, Skane and Kiruna and unique natural phenomena including the midnight sun and the Northern Lights.

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This report provides an extensive analysis related to the tourism demands and flows in Sweden: It details historical values for the Sweden tourism sector for 2008-2012, along with forecast figures for 2013-2017. It provides comprehensive analysis of the travel and tourism demand factors with values for both the 2008-2012 review period and the 2013-2017 forecast period. The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Sweden. It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with values for both the 2008-2012 review period and the 2013-2017 forecast period.

Take strategic business decisions using historic and forecast market data related to the Sweden travel and tourism sector. Understand the demand-side dynamics within the Swedish travel and tourism sector, along with key market trends and growth opportunities. Identify the spending patterns of domestic, inbound and outbound tourists by individual categories

Tourism in Sweden is primarily nature based. The country’s geographical expanse includes forests, snow-covered hills and lakes. Some of the key tourist attractions include natural phenomena such as the Northern Lights, ice hotels, winter sports in northern Sweden and skiing. Additionally, Sweden is home to 15 UNESCO World Heritage Sites. The travel and tourism sector in Sweden performed well during the review period, despite a slowdown in 2009 due to the global financial crisis. The country witnessed an increase in the number of visitors, both domestic and international, as well as an increase in expenditure by tourists. The relatively stable state of both the country’s economy and within key source markets, promotional activities by the tourism authority and the hosting of international events supported this growth. 

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The Swedish government is making continuous efforts to develop the travel and tourism sector throughout the country. In June 2012, five tourist destinations were chosen (out of 40) to be developed into world class tourist destinations with an investment of SEK60 million over a period of five years. Visit Sweden, the tourism promotion board of Sweden, is making continuous efforts to promote domestic tourism, as well as promoting the country overseas. For example, in January 2013, a new campaign in the Netherlands named ‘Kom je buiten spelen?’ (Come out and play) was launched to promote Central Sweden as an attractive summer holiday destination.

Sweden has a well-developed transportation system which enables comfortable and cost effective means to travel. With 230 airports, even the northern most places such as Kiruna are accessible by plane. Every city and town has a well developed public transport system, with a large availability of bus, metro and tram services. Sweden is a key destination in the travel itinerary of tourists from neighboring countries. Citizens from Nordic countries, such as Norway, Finland and Denmark, travel to Sweden because of its geographical proximity and similarity in culture. Additionally, transport links between the countries are well established and visa procedures for citizens of these countries are straightforward.

The appreciating Swedish currency made it easier for Swedes to travel and holiday abroad. Additionally, the increase in capacity to key outbound destinations led to an increase in outbound tourism. A high propensity to travel among Swedes, a large number of annual leave days and high mean household income are the key factors for growth in outbound travel from Sweden. The hotels and hospitality market includes several major international companies that operate in major cities and tourist destinations. Leading hotel groups such as Radisson Blu, Accor and InterContinental Group mark their presence in the country. The expansion of domestic, inbound and outbound tourism and an increase in demand for package tours over independent travel offer huge potential for the travel intermediaries industry.

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Table of Content

10 Company Profiles - Airlines
10.1.1 Scandinavian Airlines - company overview
10.1.2 Scandinavian Airlines - main services and brands
10.1.3 Scandinavian Airlines - key competitors
10.1.4 Scandinavian Airlines - key employees
10.2.1 Braathens Regional AB - company overview
10.2.2 Braathens Regional AB - main services and brands
10.2.3 Braathens Regional AB - key competitors
10.2.4 Braathens Regional AB - key employees
10.3.1 Nova Airlines AB - company overview
10.3.2 Nova Airlines AB - main services
10.3.3 Nova Airlines AB - key competitors
10.3.4 Nova Airlines AB - key employees
10.4.1 Nextjet AB - company overview
10.4.2 Nextjet AB - main services
10.4.3 Nextjet AB - key competitors
10.4.4 Nextjet AB - key employees
10.5.1 Malmö Aviation AB - company overview
10.5.2 Malmö Aviation AB - main services
10.5.3 Malmö Aviation AB - key competitors
10.5.4 Malmö Aviation AB - key employees
11 Company Profiles - Hotels
11.1.1 Hilton Stockholm Slussen Hotel - company overview
11.1.2 Hilton Stockholm Slussen Hotel - main services and brands
11.1.3 Hilton Stockholm Slussen Hotel - key competitors
11.1.4 Hilton Stockholm Slussen Hotel - key employee
11.2.1 Renaissance Malmö Hotel - company overview
11.2.2 Renaissance Malmö Hotel - main services
11.2.3 Renaissance Malmö Hotel - key competitors
11.2.4 Renaissance Malmö Hotel - key employee
11.3.1 Lydmar Hotel - company overview
11.3.2 Lydmar Hotel - main services
11.3.3 Lydmar Hotel - key competitors
11.3.4 Lydmar Hotel - key employees
11.4.1 Grand Hôtel Stockholm - company overview
11.4.2 Grand Hôtel Stockholm - main services
11.4.3 Grand Hôtel Stockholm - key competitors
11.4.4 Grand Hôtel Stockholm - key employees
11.5.1 Sheraton Stockholm Hotel - company overview
11.5.2 Sheraton Stockholm Hotel - main services
11.5.3 Sheraton Stockholm Hotel - key competitors
11.5.4 Sheraton Stockholm Hotel - key employee
12 Company Profiles - Car Rental
12.1.1 Europcar Sweden - company overview
12.1.2 Europcar Sweden - main services
12.1.3 Europcar Sweden - key competitors
12.1.4 Europcar Sweden - key employees
12.2.1 Sixt Rent a Car Sweden - company overview
12.2.2 Sixt Rent a Car Sweden - main services
12.2.3 Sixt Rent a Car Sweden - key competitors
12.2.4 Sixt Rent a Car Sweden - key employees
12.3.1 Budget Car Rental Sweden - company overview
12.3.2 Budget Car Rental Sweden - main services
12.3.3 Budget Car Rental Sweden - key competitors
12.3.4 Budget Car Rental Sweden - key employees
12.4.1 Avis Car Rental Sweden - company overview
12.4.2 Avis Car Rental Sweden - main services
12.4.3 Avis Car Rental Sweden - key competitors
12.4.4 Avis Car Rental Sweden - key employee
12.5.1 First Rent A Car Ltd - company overview
12.5.2 First Rent A Car Ltd - main services
12.5.3 First Rent A Car Ltd - key competitors
12.5.4 First Rent A Car Ltd - key employees
13 Company Profiles - Travel Intermediaries
13.1.1 Dorothy Tours - company overview
13.1.2 Dorothy Tours - main services
13.1.3 Dorothy Tours - key competitors
13.1.4 Dorothy Tours - key employees
13.2.1 EzyWebwerkstaden AB - company overview
13.2.2 EzyWebwerkstaden AB - main services
13.2.3 EzyWebwerkstaden AB - key competitors
13.2.4 EzyWebwerkstaden AB - key employees
13.3.1 Apollo Sweden - company overview
13.3.2 Apollo Sweden - main services
13.3.3 Apollo Sweden - key competitors
13.3.4 Apollo Sweden - key employee
13.4.1 VingSverige AB - company overview
13.4.2 VingSverige AB - main services
13.4.3 VingSverige AB - key competitors
13.4.4 VingSverige AB - key employees
13.5.1 Hans Blomgren Travel Group AB - company overview
13.5.2 Hans Blomgren Travel Group AB - main services
13.5.3 Hans Blomgren Travel Group AB - key competitors
13.5.4 Hans Blomgren Travel Group AB - key employees

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New Report: Switzerland Travel and Tourism Market 2017

Following a decline in 2009 due to the adverse affects of the global financial crisis, the Swiss travel and tourism sector recorded an increase in both inbound and outbound tourist volumes and expenditure in 2012. Promotional activities organized by the tourism authority coupled with relatively stable economic conditions were the key drivers of this growth. In terms of its contribution to GDP and employment figures, the travel and tourism sector plays a significant role in the Swiss economy. According to World Travel and Tourism Council (WTTC), in 2012, tourism accounted for 8.0% of the nation’s GDP and 9.9% of its employment figures.

Domestic tourist volumes increased from 8.1 million tourists in 2008 to 8.6 million in 2012, at a CAGE of 1.31%. It is anticipated that, between 2012 and 2017, volumes will increase at a projected CAGR of 1.63% and reach a high of 9.3 million. The key growth drivers are expected to be economic stability, rising levels of consumer confidence and government initiatives to increase domestic tourism. On the other hand, inbound tourism grew between 2008 and 2012 and recorded a CAGR of 0.15%, rising from 9.2 million to 9.3 million. Inbound tourist arrivals are expected to reach 10.6 million in 2017, expanding at a projected CAGR of 2.53%. The key drivers of this growth will be economic improvement in key European source markets, the strengthening of the Swiss Franc, improved access to travel services at increasingly competitive prices and government efforts to promote Switzerland as a tourist destination.

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Despite this, in revenue terms, the Swiss hotel market declined between 2008 and 2012 at a CAGR of -2.51% from CHF6.1 billion (US$5.6 billion) to CHF5.5 billion ($5.8 billion). However, it is expected to increase at a CAGR of 2.45% and reach CHF6.2 billion (US$6.6 billion) by 2017.

Finally, the Swiss travel intermediary industry value is anticipated to increase at a CAGR of 6.05% between now and 2017 and eventually reach CHF10.7 billion (US$11.4 billion). This will be driven by a rise in discretionary spending, increased business travel and government-lead marketing campaigns. The industry share of online intermediaries is expected to increase from 25.0% in 2012 to 30.0% in 2017 as internet penetration rates rise. Consequently, the industry share of the in-store market is anticipated to decline from 75.0% in 2012 to 70.0% in 2017.

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The economic slowdown in 2009 adversely affected Hong Kong’s hotel market as it recorded an 11.2% decrease in total hotel revenues. However, the market value expanded at a CAGR of 11.58% between 2008 and 2012, due to recovery in tourist flows in 2010 and 2011. Hong Kong’s hotel market posted an increase in revenue from HKD33.8 billion (US$4.3 billion) in 2012 to HKD45.2 billion (US$5.8 billion) in 2012. Total revenue is expected to increase at a CAGR of 5.07% to reach HKD57.9 billion (US$7.5 billion) by 2017, with an expected increase in tourist volumes.

Reasons to buy

- Stay one step ahead of the industry by understanding the flow of tourists including domestic, inbound and outbound.

- Understand where the potential lies within the Swiss travel and tourism industry by viewing data and forecasts with regards to Airlines, Hotels, Car rental, etc.

- Stay ahead of your competitors by taking a look into their company profiles, including Swiss International Airlines, EasyJet Switzerland, Budget car rental, Hertz, and Tour 168 of Switzerland GmbH.

- Expand your business by gaining an overall understanding of the market using the reports Airport profiles, tourism board profiles, car rental profiles, etc as well as a SWOT analysis on the Swiss Tourism market.

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