Paul Thomen

Wednesday, 13 March 2013

Travel and Tourism in the Tunisia to 2017

Tourism is a major part of Tunisia’s economy, and the country relies heavily on tourism as a source of foreign currency for capital formation. As a result, the sector has received substantial government attention in the form of infrastructure development and pro-tourism regulation. The country has experienced a political shift caused by rising social and economic inequality during former President Ben Ali’s regime. A newly elected constituent assembly has been formed, although the focus on tourism is expected to remain unchanged. However, the protests, known as the Jasmine Revolution, caused a major decline in inbound tourism in 2011, and while tourism has rebounded, the country faces the risks of political instability and rising Islamic fundamentalism, which could hamper its image. Tourism in Tunisia also faces competition from other emerging mass-tourism destinations in South-east Asia, and from its neighbor Morocco.

Domestic tourism is increasing

Domestic tourism increased slowly at a CAGR of 0.46% during the review period. The slow growth can be attributed to the unrest prevailing in the country due to the Jasmine Revolution. Over the forecast period, domestic tourism is expected to increase, with the number of domestic trips set to record a CAGR of 1.41%, compared to the 0.46% CAGR  recorded during the review period. Trips taken for leisure purposes are estimated to increase the most, at a CAGR of 1.71%, while trips for business purposes are set to rise at a CAGR of 0.93% over the forecast period.

Inbound tourism shows recovery

Inbound tourist volumes to Tunisia decreased drastically in 2011 as a result of the revolution and social unrest in the country. Inbound tourism registered a CAGR of -3.54% during the review period, with 2011 registering the highest decline of 30.7%. However, 2012 saw growth of 27.5% over 2011, as many tourists returned to the country after the end of the Jasmine Revolution. Europe is the key source of inbound tourism to Tunisia, and unfavorable events in Europe have impacted the travel and tourism sector in Tunisia; tourists volume from Europe fell by 8.9% in 2009 over 2008 due to the financial crisis. European tourists accounted for 49.6% of inbound tourist volumes to Tunisia in 2012.

Outbound tourist volume falls

Outbound tourism decreased at a CAGR of -9.7% during the review period. However, while outbound departures fell, outbound tourist expenditure increased at a CAGR of 10.02% during the review period. Neighboring African nations remained the most popular destination for Tunisian nationals, as 1.2 million Tunisian residents traveled to Africa in 2012. However, social unrest and civil uprisings, also known as the Arab Spring, in countries such as Egypt, Libya, Yemen, Morocco and Algeria, are key reasons for the decline in outbound tourism during the review period and slow growth over the forecast period. The other most favored destinations were in Europe and the Middle East. Outbound travel is expected to increase at a CAGR of 0.59% over the forecast period.

Inbound tourism spending outstrips outbound and domestic spending

In line with the decline in inbound tourism, inbound tourist spending fell at a CAGR of ‑1.64% during the review period. However, outbound tourism expenditure increased at a CAGR of 10.02% while domestic tourism expenditure increased at a CAGR of 7.66% during the review period, although inbound spending outstripped outbound spending in 2012. Over the forecast period, inbound tourism expenditure is expected to recover and record a CAGR of 6.40%. Outbound tourism is expected to rise at a CAGR of 7.43% while domestic tourism expenditure is forecast to post a CAGR of 7.13%.

Reasons To Buy

- Take strategic business decisions using historic and forecast market data related to the Tunisian travel and tourism sector
- Understand the demand-side dynamics within the Tunisian travel and tourism sector, along with key market trends and growth opportunities
- Identify the spending patterns of domestic, inbound and outbound tourists by individual categories

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