Mexico Health and Wellness Market 2017

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Health and wellness industry in Mexico is highly fragmented and the competitive environment does not have a dominant player. As of 2012 only two companies hold over 10% of total sales in this division, giant baker company Grupo Bimbo with some 12.1% of total sales and giant multinational Groupe Danone with 9.6% of total sales. Of all of the other dozens of competitors, only five hold a market share of more than 5% and only 16 of all companies in the sector amount to more than 1% of total sales. There are a number of reasons for such large segmentation: the large number of food and beverage divisions in health and wellness, the continuous development and the large number of artisanal and small manufacturers.

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The health and wellness industry continued its remarkable growth trend during 2012 by reaching Mx$300 billion meaning an 8% increase during the year, although this was lower than the 9% growth of 2011. Health and wellness continued to gain popularity due to the increasing consciousness of the average consumer about a number of health issues.

Health and Wellness Market in Mexico report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Health and wellness products were traditionally targeted at the middle and high income consumers due to their higher pricing. These consumers tend to prefer to buy at modern retailers, leaving shopping activities at traditional markets to lower-income consumers. The expansion of modern retailers (partially at the expense of traditional retailers) clearly benefits the distribution of most health and wellness products which can profit from the recent explosion of discount and convenience stores as well as the more discreet expansion of supermarkets and hypermarkets.

As consumers become more aware of the adverse health consequences of bad nutritional habits linked to pervasive ailments such as coronary disease, diabetes, hypertension and heart disease which are affecting a large portion of the Mexican population, the growth of health and wellness products is guaranteed. This is not expected to be drastic but rather slow and steady and people are demanding products with less damaging additives such as sugar, trans fats, carbohydrates and loaded with nutrients such as omega 3, vitamins, minerals, antioxidants and additives such as flavonoids, probiotics or lutein. While a large number of health and wellness products are still small niches these are quickly developing.

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Table of Content

Health and Wellness in Mexico - Company Profiles

Danone de México SA de CV in Health and Wellness (Mexico)

Grupo Bimbo SAB de CV in Health and Wellness (Mexico)

Industrial Lala SA de CV, Grupo in Health and Wellness (Mexico)

Nutrisa SA de CV in Health and Wellness (Mexico)

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