Paul Thomen

Tuesday, 16 July 2013

Thailand Luxury Goods Market 2017

With good overall economic performance and rising income levels amongst Thai consumers, luxury goods recorded good growth in 2012. Designer apparel and luxury accessories are the largest areas within luxury goods in Thailand and demand for luxury jewellery and timepieces and fine wine/champagne and spirits is also growing healthily. Over the review period, many luxury brand retail outlets continued to expand their number of stores to cover premier shopping malls, mostly in Bangkok. The flagship stores of luxury brands also entered the Thai market in response to untapped demand.

Though the luxury brands area in Thailand remains fragmented, global brands are gaining wider recognition and acceptance among high net worth individuals. Thanks to the growing retail market, the opening of various retail outlets and premier department stores is fuelling opportunity within the area. Strategic channel distribution of luxury goods to target customers is perceived as being key to success in Thailand. Celebrity endorsement also plays an important role in driving demand and fashion trends in the luxury market.

Luxury Goods Market in Thailand report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2017 illustrate how the market is set to change

Over the forecast period, retail business in Thailand is expected to face stronger competition, with retail outlets, department stores and premier shopping malls set to expand further. Leading retail business operators such as The Mall Group and Central Group are planning to open new shopping malls positioned in the high-end market over the next few years. The Emporium 2 will be opened just opposite to The Emporium while Central Embassy will also be opened within the next two years. This will provide luxury brand marketers with a great opportunity to boost sales amongst local consumers and tourists.

Product coverage: Designer Apparel (Ready-to-Wear), Fine Wines/Champagne and Spirits, Luxury Accessories, Luxury Cigars, Luxury Electronic Gadgets, Luxury Jewellery and Timepieces, Luxury Travel Goods, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply function

Luxury Goods in Thailand - Company Profiles

Club 21 (Thailand) Co Ltd in Luxury Goods (Thailand)
Cortina Watch Co Ltd in Luxury Goods (Thailand)
Elca (Thailand) Co Ltd in Luxury Goods (Thailand)
Everest World Co Ltd in Luxury Goods (Thailand)
L'Oréal Thailand Co Ltd in Luxury Goods (Thailand)
Mall Group Co Ltd, The in Luxury Goods (Thailand)
Newell Rubbermaid (Thailand) Co Ltd in Luxury Goods (Thailand)
Pernod Ricard (Thailand) Ltd in Luxury Goods (Thailand)
Swarovski Thailand Co Ltd in Luxury Goods (Thailand)
The Pacific Cigars (Thailand) Co Ltd in Luxury Goods (Thailand)

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