Paul Thomen

Tuesday, 27 August 2013

China Liquor Market Opportunity and Development Prospect 2013

The report Investment Opportunity and Development Prospect of China Liquor Industry, 2013 by Huidian Research is now available at Contact with report name in subject line and your contact details to purchase this report or get your questions answered.

Since 2003, China’s liquor industry has showed the trend of rapid development and the market demand has continuously risen. In 2012, the liquor industry achieved the sales revenue of CNY 446.625 billion, rising 19.21% year-on-year and achieved the total profit of CNY 81.856 billion, rising 48.52% year-on-year.

According to the statistics of the National Bureau of Statistics of China, as of 2012, there were 1,290 enterprises with the national above designated scale in the liquor manufacturing industry, among which, the private enterprises accounted for 66.8% and the small-sized enterprises account for 84.92%; the market concentration ratio was still low. In the industry, the development of enterprises is non-unified; with the weakness of national economy and the introduction of various polices, the liquor industry suffered the unprecedented shock: the high-end liquor decreased the price one after another so as to promote the market sales.

Huidian Research releases Investment Opportunity and Development Prospect of China Liquor Industry, 2013, which mainly includes the following contents: liquor industry’s policy environment, status quo, and market scale, development of key regions, characteristics of imports & exports, development trends, investment opportunities and risks etc. Moreover, it makes the focusing analysis of the five major enterprises as well as analyzing the future development opportunities of the industry. In addition, it also makes an in-depth research and discussion of main existing problems in the current development of China’s liquor industry and enterprises’ countermeasures.

Major Points of Table of content

10. China’s Major Liquor Enterprises 
10.1 Wuliangye Group Co., Ltd.
10.1.1 Company Profile
10.1.2 Operating State
10.1.3 Competitiveness
10.2 China Kweichow Moutai Winery (Group) Co., Ltd.
10.2.1 Company Profile
10.2.2 Operating State
10.2.3 Competitiveness
10.3 Luzhou Lao Jiao Co., Ltd.
10.3.1 Company Profile
10.3.2 Operating State
10.3.3 Competitiveness
10.4 Sichuan Swellfun Co., Ltd.
10.4.1 Company Profile
10.4.2 Operating State
10.4.3 Competitiveness
10.5 Sichuan Tuopai Shede Wine Co., Ltd.
10.5.1 Company Profile
10.5.2 Operating State
10.5.3 Competitiveness
11. Development Environment and Trends of China’s Liquor Industry
11.1 Existing Problems
11.2 Prospect Forecast, 2013
11.3 Development Trends
11.3.1 Industrial Sector Integration
11.3.2 Regress of Consumption Rationality
11.3.3 Springing up of Brand Individuality
11.4 Development Suggestions, 2013
11.4.1 Returning to the People First Line of Being Faithful and Pragmatic
11.4.2 Never Stepping into the DE Group Buying
11.4.3 Actively Improving the Brand Image
11.4.4 Paying Attention to the Competition with Other Liquor
11.4.5 Conforming to the Great Trend of Low Alcohol and Health Liquor

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