Latest Report on US Prepared Meals Market

The report “The US Prepared Meals Market: What Consumers Eat and Why? ″ by Canadean is now available at RnRMarketResearch.com. Contact sales@rnrmarketresearch.com with The US Prepared Meals Market: What Consumers Eat and Why? In subject line and your contact details to purchase this report or get your questions answered.

The collection of ‘Food’ market research reports has a new addition of” The US Prepared Meals Market: What Consumers Eat and Why?”On RnRMarketResearch.com. This report provides the results for the Prepared Meals market in the US from RnRMarketResearch is unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape
Why was the report written?

Marketers in the Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Prepared Meals market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Prepared Meals are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

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What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the consumption of sales across 26 consumer groups. The data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

§  Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Meal Kits, Pizza, and Ready Meals markets.

§  Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

§  Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

§  Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Complete report spread across [60] pages available @ http://www.rnrmarketresearch.com/the-us-prepared-meals-market-what-consumers-eat-and-why-market-report.html . Read more on “The US Prepared Meals Market: What Consumers Eat and Why?” report below.

Key Market Issues

• More females consume Meal Kits than males. For instance, 13% of females record Heavy frequency consumption compared to 8% of males, while 31% of females record Light frequency consumption compared to 25% of males. Suppliers should consider this gender gap when developing their marketing strategies.
• The Prepared Meals market in the US is dominated by the Ready Meals category, which constitutes 67% of the overall market by value. This market is double the size of the second-largest product category, Pizza.
• The frequency of Pizza consumption is highest among Tweens and Early Teens, 45% of which are Heavy frequency consumers. This indicates that advertising and marketing campaigns are effectively executed on this demographic.

Key Highlights

• Older Consumers have a 24% share of the total Prepared Meals market in the US. This is a direct result of their sheer numbers, with the age group accounting for 25% of the total population. Slightly below average consumption by this age group indicates that it still has the potential to grow.
• Approximately 40% of the value of the US Prepared Meals market is accounted for by consumers in the Time Rich busy lives group. This highlights the importance of children and young adults in education to the Prepared Meals market.
• Private labels record the highest penetration in the Meal Kits product category, which is also the least valuable in the Prepared Meals market in the US. Consumption in the more valuable categories of Ready Meals and Pizza doesn’t exceed 10%, highlighting an area which may come under increased focus from retailers. 

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