Paul Thomen

Tuesday, 4 February 2014

Prepared Meals Industry 2017

The report “Market Focus: Trends and Developments in the Prepared Meals Sector in the US ″ by Canadean is now available at Contact with Market Focus: Trends and Developments in the Prepared Meals Sector in the US in subject line and your contact details to purchase this report or get your questions answered.
The US’s Prepared Meals sector is set to grow at a CAGR of 2.3% between 2012 and 2017, according to leading consumer specialist Canadean’s new report - Market Focus: Trends and Developments in the Prepared Meals Sector in the US – which forecasts that the market will ultimately reach a value of US$19,896.0 million in 2017.
Ready Meals is the fastest-growing prepared meals category in the US, growing at a CAGR of 2.1% during 2007-2017. A wide variety of affordable Ready Meals available at Hypermarkets & Supermarkets provides quick and easy meal solutions to consumers across all age groups in the US.
To truly capitalize on the opportunities in the US’s Prepared Meals market, insight beyond data is required, to facilitate clear understanding of economic, demographic, and behavioral trends that will drive the evolution of the market and those operating within it. Offering rigorous analysis of consumer behavior, economic conditions and demography, in addition to market dynamics of major Prepared Meals categories, market shares for leading brands and private labels, an overview of packaging trends, and an examination of key drivers operating on the market, Canadean’s Market Focus: Trends and Developments in the Prepared Meals Sector in the US is a vital tool in understanding the US’s Prepared Meals market, and can be considered required reading not only for existing players, but also for new market entrants seeking to make informed, intelligent business decisions. 
A proper understanding of the major trends in the US’s Prepared Meals market helps organizations identify innovative products for future growth, and understand the shifting dynamics of the market in order to secure maximum sales.
Busy Lives
Increased working hours, multi-tasking between work and home lives, and the desire to be with friends and family means that consumers are trying to fit in more activities per day.
Busy lives, smaller households, and declining cooking skills have sustained demand for Prepared Meals. Furthermore, the high number of working women implies less time to cook food at home, a task they are still traditionally responsible for. This is creating demand for east to prepare convenient food.
Stouffer’s has introduced flatbread melts as part of its quick and casual, yet tasty meal solutions for consumers leading busy lives.
Value for Money
In addition to increasing concerns with regard to health, the US consumer continues to suffer financial pressure, which in turn brings ‘value for money’ to the forefront of much of their purchasing behavior.
 Consumers in the current economic environment desire better value for money from their purchases by either trading down to lower priced items or, alternatively, trading up to higher priced ones when a consumer feels there is value in doing so. Experienced shoppers in the US are seeking out greater value from Prepared Meals purchases to which retailers have responded by offering lower priced Private Label products and increased promotional sales of discounted branded products. Demand for Premium products has also increased as consumers have cut down eating out occasions.
Reasons to buy:
             Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Prepared Meals sector in the US.
             Key growth categories are highlighted by analyzing the market dynamics of three Prepared Meals categories: Meal Kits, Pizza, and Ready Meals.
             Market shares are provided for the leading brands across the Meal Kits, Pizza, and Ready Meals categories.
             An overview of packaging trends in the US Prepared Meals sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
             Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Prepared Meals sector.
For further information on “Market Focus: Trends and Developments in the Prepared Meals Sector in the US” report OR for any other business research / market intelligence need on the ‘Ready to Eat Food’ market ( .), contact / Call +1 888 391 5441.

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